Date-wise News

MediaCom India bags the Roche Diagnostics media AOR

MediaCom India bags the Roche Diagnostics media AOR?blur=25

MediaCom India has won the media mandate for Roche Diagnostics India following a multi-agency pitch. The agency will handle all traditional & digital media for the company & its flagship brand, Accu-Chek

exchange4media Staff Jul 7, 2014 1:28 PM

Castrol uses Google Lightbox Technique to enhance FIFA World Cup experience

Castrol uses Google Lightbox Technique to enhance FIFA World Cup experience?blur=25

Castrol Activ Cling On To Football campaign started with Google Hangout with celebrities like Abhishek Bachchan, Bhaichung Bhutia, Paul Masefield and Gaurav Kapoor

exchange4media Staff Jul 7, 2014 8:05 AM

TAM's rebranded Eikona to focus on earned media management

TAM's rebranded Eikona to focus on earned media management?blur=25

Eikona's service span will include helping brand custodians listen to the mood of the market, set communications targets, monitor execution, audit & advisory & establish earned media's impact on brand reputation

exchange4media Staff Jul 7, 2014 8:02 AM

FM Phase III auction set in motion with MIB likely accepting TRAI's proposals

FM Phase III auction set in motion with MIB likely accepting TRAI's proposals?blur=25

The acceptance lends credence to reports that the Prime Minister has set October 2014 as deadline for carrying out Phase III auctions. Announcement on lifting of news ban on private FM is expected soon

Abhinn Shreshtha Jul 7, 2014 8:01 AM

Tata Sky unveils plans to lauch 4K set top box early next year

Tata Sky unveils plans to lauch 4K set top box early next year?blur=25

Launch plans were unveiled when Tata Sky showcased the first ever live telecast of a FIFA match with 4K technology on SONY SIX HD using a 4k set top box at an event

exchange4media Staff Jul 7, 2014 7:59 AM

Vivid: The First Citizen's thumbs-up to Twitter

Vivid: The First Citizen's thumbs-up to Twitter?blur=25

Indian politicians & ministers are increasingly reaching out to the masses through social media which has become the buzzword for the new govt, says exchange4media's Annurag Batra

Annurag Batra Jul 7, 2014 7:57 AM

Guest Column: Print needs Samurai leaders

Guest Column: Print needs Samurai leaders?blur=25

Print players need the Samurai spirit, which is internally co-operative, collaborative, externally competitive & each player defends itself while being surrounded by hordes of aggressors, says Jwalant Swaroop, CEO, Oshoyana Consultants

Jwalant Swaroop Jul 7, 2014 7:54 AM

Dentsu Aegis Network spreads kindness with 'One Day for Change'

Dentsu Aegis Network spreads kindness with 'One Day for Change'?blur=25

The initiative was part of the Network's corporate responsibility progamme & saw its employees across India spend their day visiting child welfare homes & old age homes to spread happiness

exchange4media Staff Jul 7, 2014 7:51 AM

What is holding back Indian fantasy fiction on television?

What is holding back Indian fantasy fiction on television??blur=25

Even as international series such as 'Game of Thrones' & 'Vampire Diaries' have huge following in India, homegrown fantasy fiction series have lagged behind. We explore

Collin Furtado Jul 7, 2014 3:42 AM