MediaCom India has won the media mandate for Roche Diagnostics India following a multi-agency pitch. The agency will handle all traditional & digital media for the company & its flagship brand, Accu-Chek

exchange4media Staff Jul 7, 2014 1:28 PM

Castrol Activ Cling On To Football campaign started with Google Hangout with celebrities like Abhishek Bachchan, Bhaichung Bhutia, Paul Masefield and Gaurav Kapoor

exchange4media Staff Jul 7, 2014 8:05 AM

Eikona's service span will include helping brand custodians listen to the mood of the market, set communications targets, monitor execution, audit & advisory & establish earned media's impact on brand reputation

exchange4media Staff Jul 7, 2014 8:02 AM

The acceptance lends credence to reports that the Prime Minister has set October 2014 as deadline for carrying out Phase III auctions. Announcement on lifting of news ban on private FM is expected soon

Abhinn Shreshtha Jul 7, 2014 8:01 AM

Launch plans were unveiled when Tata Sky showcased the first ever live telecast of a FIFA match with 4K technology on SONY SIX HD using a 4k set top box at an event

exchange4media Staff Jul 7, 2014 7:59 AM

Indian politicians & ministers are increasingly reaching out to the masses through social media which has become the buzzword for the new govt, says exchange4media's Annurag Batra

Annurag Batra Jul 7, 2014 7:57 AM

Print players need the Samurai spirit, which is internally co-operative, collaborative, externally competitive & each player defends itself while being surrounded by hordes of aggressors, says Jwalant Swaroop, CEO, Oshoyana Consultants

Jwalant Swaroop Jul 7, 2014 7:54 AM

The initiative was part of the Network's corporate responsibility progamme & saw its employees across India spend their day visiting child welfare homes & old age homes to spread happiness

exchange4media Staff Jul 7, 2014 7:51 AM

Even as international series such as 'Game of Thrones' & 'Vampire Diaries' have huge following in India, homegrown fantasy fiction series have lagged behind. We explore

Collin Furtado Jul 7, 2014 3:42 AM