Date-wise News
Metal wins Medimix Soap & Personal Care range

Metal Communications will provide brand positioning and advertising support for the brand. The scope of the assignment will cover TV, print, digital, video & OOH

exchange4media Staff Jun 4, 2014 9:58 AM

Grey India bags creative duties of Fenesta

The account will be handled from Grey India's Delhi office. Meanwhile, Grey Bangalore has brought on board Mark Flory as the new Art Head & Senior Creative Director

exchange4media Staff Jun 4, 2014 9:52 AM

MediaPro split likely to benefit MSOs?

With the MediaPro split there is a possibility that more content aggregators might emerge in the market. The implications are likely to affect the MSOs and are expected to give them better bargaining power

Abhinav Trivedi Jun 4, 2014 9:02 AM

Milestone Media bags OOH mandate for Reliance Communications

Milestone won the account following a multi-agency pitch of three rounds which saw participation of 7 OOH agencies

Priyanka Mehra Jun 4, 2014 8:54 AM

Interactive Avenues, Maxus among lead nominees at exchange4media's IDMA 2014

Interactive Avenues leads the nominees' list with 20 entries being shortlisted in various categories, whereas Maxus has 17 shortlisted entries

exchange4media Staff Jun 4, 2014 8:33 AM

Jhalak Dikhhla Jaa all set to wow the audience with a new season

Winner of Dancing With The Stars 2014 Maksim Chmerkovskiy joins Madhuri Dixit-Nene, Karan Johar and Remo D’Souza on the jury panel

exchange4media Staff Jun 4, 2014 8:32 AM

Laundry product advtg in print grew 31% in 2013: AdEx

Top 3 categories of laundry products occupied almost 97% share of laundry product ad volume. Hindustan Unilever was one of the top advertisers of laundry products in print in 2013

exchange4media Staff Jun 4, 2014 8:15 AM

Saugata Bagchi joins Quasar as Regional Head, West & South

Prior to joining Quasar, Bagchi headed the Mumbai and Bangalore offices at Tribal Worldwide, India. Bagchi will report to Gaurav Nabh, Business Head, Quasar and will be based out of Mumbai

exchange4media Staff Jun 4, 2014 8:13 AM

ASCI upholds complaints against 68 out of 108 ads in March

Advertisements in personal and healthcare sector categories again emerged as the categories which accounted for a majority of advertisements (44 out of 68) against which complaints were upheld

exchange4media Staff Jun 4, 2014 8:04 AM

Metal wins Medimix Soap & Personal Care range

Medimix, India’s heritage brands has appointed Metal Communication - Mumbai Branch as creative AOR. Metal will provide brand positioning & advertising support for brand.

exchange4media Staff Jun 4, 2014 7:55 AM

Grey India bags creative duties of Fenesta

The account will be handled from Grey India's Delhi office. Meanwhile, Grey Bangalore has brought on board Mark Flory as the new Art Head & Senior Creative Director

exchange4media Staff Jun 4, 2014 7:51 AM

Prime Focus Technologies to offer play-out monitoring service to BARC

Prime Focus Technologies will check the actual telecast of each channel and help automatically generate play-out monitoring reports on a daily basis

exchange4media Staff Jun 4, 2014 7:48 AM

Indian Express rejig: Raj Kamal Jha made Chief Editor; Unni Rajen Shanker made Editor

Raj Kamal Jha has been appointed as Chief Editor of Indian Express. Prior to this, Jha was Editor of Indian Express. Unni Rajen Shanker has been promoted as Editor. He has been Managing Editor of Indian Express

exchange4media Staff Jun 4, 2014 7:47 AM

Contract hires Senior Creative Directors; beefs up Tata Docomo team

Contract has brought on board Abhishek Chaswal & Rupesh Sahay as VP & Senior Creative Directors on the Tata Docomo business. They will be reporting to Mayur Hola, Executive Creative Director, Contract Delhi

exchange4media Staff Jun 4, 2014 7:45 AM

Abhishek Maheshwari to lead Disney Consumer Products in India

Maheshwari takes over from Roshini Bakshi, who has resigned from the Company to pursue other interests. He will continue to oversee Corporate Strategy and Business Development for the Company in India

exchange4media Staff Jun 4, 2014 7:44 AM

Shekhar Gupta back in India Today as Vice Chairman & Editor-in-Chief of news properties

Gupta will report to Aroon Purie, Chairman, India Today Group and will be responsible for all the news & business brands. He had earlier joined India Today in 1983 & was with the group for 12 years

exchange4media Staff Jun 4, 2014 7:42 AM