Date-wise News
Pepper 2014: Stark, Radio Mango, Nirvana Films among winners?blur=25

Stark Communications bags Agency of the Year Award; Radio Mango adjudged Advertiser of the Year; Nirvana Films bags Production House of the Year Award

exchange4media Staff Apr 12, 2014 11:54 AM

Percept Profile adds Henkel, Jot Impex, Daikin to its kitty?blur=25

Within the first quarter of 2014, Percept Profile has won the PR mandates of three brands – Henkel India, Jot Impex, and Daikin India

exchange4media Staff Apr 12, 2014 11:17 AM

Boomer playfully engages youth with its new ‘Phat Li’ campaign?blur=25

Taking the age-old tradition of camaraderie between friends, the campaign, conceptualised by DDB Mudra, stays true to the core brand promise of – fun, mischief, bubble gum

exchange4media Staff Apr 12, 2014 10:56 AM

Guest Column: Bridging the digital divide?blur=25

With the older consumers taking to the digital world like never before, what does it mean for the marketers? IMRB’s Deepa Mathew takes a look at how the digital landscape is changing

Deepa Mathew Apr 12, 2014 10:16 AM

Havas Media Group India wins integrated digital duties of Xolo?blur=25

The win comes on the back of a multi-agency pitch. The size of the digital business is estimated to be upwards of Rs 60 crore

exchange4media Staff Apr 12, 2014 8:20 AM

Madison Media continues to hold digital mandate for Airtel?blur=25

Madison Media continues to handle the digital mandate for Airtel brand and media. The agency, however, does not handle search marketing for

exchange4media Staff Apr 12, 2014 8:20 AM

ZEE & Star dissolve MediaPro JV; to set up independent affiliate sales teams?blur=25

The decision comes following TRAI’s Telecom Interconnection Regulation, 2014, which does not allow aggregators to bundle channels of multiple broadcasters in one bouquet

exchange4media Staff Apr 12, 2014 8:20 AM

Maxus India retains Vodafone business in India after global pitch?blur=25

The news of the Maxus win came in last night. WPP Red Team has won the global account, which is estimated to be around $1 bn. Carat Media was the finalist in the final round of the pitch that took place in London

Priyanka Mehra Apr 12, 2014 8:20 AM

Discovery Networks elevates Rahul Johri as Executive Vice President?blur=25

Johri continues to spearhead the operations of DNAP's portfolio in the South Asian region, as well as leading and managing ad sales & solutions deals for the Asia-Pacific pan-regional business

Abid Hasan Apr 12, 2014 8:20 AM