Date-wise News
Pepper 2014: Stark, Radio Mango, Nirvana Films among winners

Stark Communications bags Agency of the Year Award; Radio Mango adjudged Advertiser of the Year; Nirvana Films bags Production House of the Year Award

exchange4media Staff Apr 12, 2014 11:54 AM

Percept Profile adds Henkel, Jot Impex, Daikin to its kitty

Within the first quarter of 2014, Percept Profile has won the PR mandates of three brands – Henkel India, Jot Impex, and Daikin India

exchange4media Staff Apr 12, 2014 11:17 AM

Boomer playfully engages youth with its new ‘Phat Li’ campaign

Taking the age-old tradition of camaraderie between friends, the campaign, conceptualised by DDB Mudra, stays true to the core brand promise of – fun, mischief, bubble gum

exchange4media Staff Apr 12, 2014 10:56 AM

Guest Column: Bridging the digital divide

With the older consumers taking to the digital world like never before, what does it mean for the marketers? IMRB’s Deepa Mathew takes a look at how the digital landscape is changing

Deepa Mathew Apr 12, 2014 10:16 AM

Havas Media Group India wins integrated digital duties of Xolo

The win comes on the back of a multi-agency pitch. The size of the digital business is estimated to be upwards of Rs 60 crore

exchange4media Staff Apr 12, 2014 8:20 AM

Madison Media continues to hold digital mandate for Airtel

Madison Media continues to handle the digital mandate for Airtel brand and media. The agency, however, does not handle search marketing for

exchange4media Staff Apr 12, 2014 8:20 AM

ZEE & Star dissolve MediaPro JV; to set up independent affiliate sales teams

The decision comes following TRAI’s Telecom Interconnection Regulation, 2014, which does not allow aggregators to bundle channels of multiple broadcasters in one bouquet

exchange4media Staff Apr 12, 2014 8:20 AM

Maxus India retains Vodafone business in India after global pitch

The news of the Maxus win came in last night. WPP Red Team has won the global account, which is estimated to be around $1 bn. Carat Media was the finalist in the final round of the pitch that took place in London

Priyanka Mehra Apr 12, 2014 8:20 AM

Discovery Networks elevates Rahul Johri as Executive Vice President

Johri continues to spearhead the operations of DNAP's portfolio in the South Asian region, as well as leading and managing ad sales & solutions deals for the Asia-Pacific pan-regional business

Abid Hasan Apr 12, 2014 8:20 AM