“The latest trend in airport advertising is the use of the cutting-edge digital technology, which in India has been a little slow. Digital ads have the capability to change the content instantly from a remote location. This is a radical transformation,” said Hiyav Bajaj, Director, TDI International India
“Kids need to be able to relate to characters irrespective of geographical, social and cultural diversities. Minimal language eases out the challenge of language translation,” said Silas Hickey, Creative Director – Animation, Turner Broadcasting System Asia Pacific.