Date-wise News
Sony VAIO leads the consumer notebook segment

Sony Vaio emerges as No.1 player in consumer notebook segment with 20% market share

exchange4media Staff Feb 28, 2012 4:37 PM

Ranjan Kapur to assume role of Chairman Bates India

Bates India has named Ranjan Kapur as its Chairman. This will be in addition to his current role as Country Head, WPP India

exchange4media Staff Feb 28, 2012 3:23 PM

Vizeum India ties in Anand Kumar; inducted for new engagement plan

Vizeum India gets ready to talk ‘with’ consumers and appoints Anand Kumar as Associate General Manager – Engagement Planning

exchange4media Staff Feb 28, 2012 1:11 PM

Axis Bank rolls out Zindagi non-stop in new TVC

Having established its credentials as a customer centric bank, the new campaign aims to highlight Axis Bank as a preferred partner in progress

exchange4media Staff Feb 28, 2012 12:02 PM

AdoTube arrives in India

AdoTube, the in-stream video advertising technology company owned by exponential, has marked its debut in India by setting up base in India

exchange4media Staff Feb 28, 2012 11:30 AM

Pulp Strategy bags Barista Lavazza

Pulp Strategy won the business on the back of a multi-agency pitch held in Delhi. The agency has already commenced work on this account

Shree Lahiri and Priyanka Nair Feb 28, 2012 9:38 AM

JCDecaux creates impact for OM Logistics

The idea behind the campaign is to give Om Group higher visibility, appeal & to increase brand awareness using the outdoor medium

exchange4media Staff Feb 28, 2012 9:29 AM

Zee to dance its way into Guinness Records

Zee TV’s ‘Dance India Dance’ is looking at the Guinness Records platform to create buzz around the latest season. March 1 is the date to watch out for

exchange4media Staff Feb 28, 2012 9:24 AM

Flipkart takes Flyte with digital music store has forayed into the emerging digital content market with the launch of Flyte, its digital music store

exchange4media Staff Feb 28, 2012 8:58 AM

Sprite thinks fresh with ‘Rasta Clear Hai’

Conceptualised by O&M, Sprite’s new integrated communications campaign breaks today and celebrates the ingenuity of today’s youth to overcome obstacles

exchange4media Staff Feb 28, 2012 8:50 AM

Letting words do the talking

Bodhisatwa Dasgupta, Copy Controller, O&M, has embarked on a mission to revive the near lost art of ‘copywriting’ with Put Headline Here initiative

Shanta Saikia Feb 28, 2012 8:16 AM

Flashed Yesterday: New Creative Director at Dentsu India Group

Shouvik Sarkar has been appointed Executive Creative Director, Dentsu Marcom. He will lead creative at the agency’s Mumbai operations

exchange4media Staff Feb 28, 2012 7:56 AM

Flashed Yesterday: Mogae ropes in Atishi Pradhan as Chief Strategist

Atishi Pradhan had recently quit as SVP & Exec Planning Director of Contract. Mogae had recently roped in Pavan Chandra, Tushar Dhingra in its top team

exchange4media Staff Feb 28, 2012 7:55 AM

Percept OOH creates on-ground buzz for Indigo eCS

Percept Out-of-Home has carried out a unique on-ground activity to create awareness about the fuel efficiency offered by the Tata Indigo eCS

exchange4media Staff Feb 28, 2012 7:53 AM

Big FM turns to humour to tap Hindi belt

Big FM’s new humour-based show ‘Hansi ke Rang Surendra Sharma ke Sang’ goes on air on March 5 across its 25 stations in Hindi speaking markets

exchange4media Staff Feb 28, 2012 7:52 AM

TV Today boosts new plans with three top recruitments

Rahul Kumar Shaw, Vikram Das and Devleena Majumder join TV Today’s senior management team

exchange4media Staff Feb 28, 2012 7:04 AM

CCI scores landmark win for film producers & distributors

The Competition Commission of India has down Draconian and antiquated laws of trade associations in the context of theatrical rights

exchange4media Staff Feb 28, 2012 5:56 AM