The Government is reviewing consumer complaints on misleading ads and debating how to manage this issue. In this process, legal requirement as well as an inter-ministerial committee to look into the issue of misleading and false ads are also being considered.
Reliance Broadcast Network Ltd’s business verticals, BIG Live and 92.7 BIG FM, came together with Star Pravah to recognise upcoming talent in the Marathi industry, whilst giving the industry a unified platform to celebrate. It was supported by many popular, established and upcoming young and talented Marathi stars who took centre-stage at the extravagant evening. The show saw some of the shining stars from the industry, including Bela Shende, Kishori Shahane, Mahesh Kothare, Sunil Pal and many more.
Dulux Paints has embarked on an online fundraising initiative for UNICEF, called ‘Own a Colour’. ‘Own a colour’ offers everyone the chance to purchase and ‘own’ one of 16.77 million colours. For a minimum donation of £1, any colour can be bought from the website www.ownacolour.com; with every pound raised helping to transform the lives of vulnerable children across the globe. All money raised from this initiative will go directly to UNICEF, and will be used for a creating a better social and economic life for underprivileged children.
Team building, reorganising skillsets to enhance creative development process, acquisitions, working with network agencies and becoming digital by nature are just some points Matt Seddon, CEO-designate, Saatchi & Saatchi India, has in mind for the agency.
Webchutney’s report, titled ‘Catching the e-Healthcare Bug’, maps the Indian healthcare seeker’s usage, attitude and perception towards the Internet and makes a strong case for stakeholders in the healthcare marketing ecosystem to architect better consumer engagement tactics.