Date-wise News

Beginning 2008, the world pressed the ‘reset’ button and started operating in the ‘New Normal’. India PR & Corporate Communications Conference 2011 will seek to define and decode what this ‘New Normal’ is.

exchange4media Staff 10-March-2011

Budget Day viewership has seen a marginal growth for English business news channels in 2011. exchange4media finds out how media planners view this…

Nitin Pandey 10-March-2011

While in six metros, the India-England match had rated well, in All India ratings, the match has delivered 11 TVR, peaking at 20.96 TVR.  

Fatema Rajkotwala 10-March-2011

Microsoft has paid Nokia $1 billion as part of the deal between the two companies to produce Windows Phone 7 based smartphones.

exchange4media Staff 10-March-2011

Indiatimes 58888 has announced that they have acquired the exclusive mobile and Internet rights of Sarthak Music.

exchange4media Staff 10-March-2011

Online ad network Komli media has announced two new hires to head engineering and expansion into the Middle East.

exchange4media Staff 10-March-2011

TRAI data reveals that by February end, 38 lakh subscribers chose to port their mobile phone connections to new operators, showing no slowdown in the number of requests.

exchange4media Staff 10-March-2011

As per TAM Media Research data, CNBC Awaaz has maintained its leadership in Hindi business news channel genre on Budget Day (February 28) 2011. Aaj Tak has retained top position in the Hindi general news channel domain.

Nitin Pandey 10-March-2011

CNBC TV18 maintains lead; ET Now shows growth. CNN IBN leads general English news channel pack; Times Now and NDTV 24x7 follow.

Nitin Pandey 10-March-2011

iYogi, a direct-to-consumer remote tech support company, has appointed Prathap Suthan as its Chief Creative Officer. Suthan will be responsible for building iYogi into a global brand.

exchange4media Staff 10-March-2011

Entertainment and marketing company Kwan has acquired controlling interest in Eye D Communications, an entertainment and lifestyle PR agency.

exchange4media Staff 10-March-2011

Yahoo! and Nielsen have announced the launch of Brand Impact, a study aimed at quantifying branding effectiveness of online advertising campaigns across Asia.

exchange4media Staff 10-March-2011

Spenta Multimedia is launching the Indian edition of ‘Domus’, the Italian bilingual international magazine on architecture, art and design, in May 2011.

exchange4media Staff 10-March-2011

Alchemist, the talent solutions company led by Manish Porwal, has launched its Delhi (NCR) office with communications expert Nandini Bhupat as its lead.

exchange4media Staff 10-March-2011

Neeraj Sanan has been given the additional portfolio of distribution at MCCS and his designation is now Vice President - Marketing & Distribution. Satyakki Bhattacharjee has been given the additional responsibility of Legal Affairs.

Nitin Pandey 10-March-2011

The second edition of the Indian Digital Media Awards 2011 has been set in motion. Entries are now open for the Awards. This year, there will be 25 Awards across five categories.

exchange4media Staff 10-March-2011

Discovery Networks Asia-Pacific (DNAP) announced the appointment of Mehuli Shah as Director, Advertising Sales, West. Shah will be responsible for generating advertising revenue along with planning and implementing business development activities in new market segments for all DNAP’s networks in India. Based in Mumbai, she will report to Karamjit Dua, Vice President, Advertising Sales.

exchange4media Staff 10-March-2011

One sector that needs business discipline is media agencies. In their rush for aggregating volume and growing in size, media agencies have knowingly or unknowingly brought down value for broadcasters and for themselves. In the end, they are not delivering value to advertisers as well, as they are just trying to buy cheap. There are agencies that are doing business at .5 per cent or 1 per cent, and some I am told, at negative rate of return. Then these agencies come to broadcasters and make meaningless offers. Will this not impact industry growth?

exchange4media Staff 10-March-2011

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