Date-wise News
Public Relations: Communicating in the new normal world

Beginning 2008, the world pressed the ‘reset’ button and started operating in the ‘New Normal’. India PR & Corporate Communications Conference 2011 will seek to define and decode what this ‘New Normal’ is.

exchange4media Staff Mar 10, 2011 2:00 PM

Budget 2011:  Content, aggressive marketing buoy channels

Budget Day viewership has seen a marginal growth for English business news channels in 2011. exchange4media finds out how media planners view this…

Nitin Pandey Mar 10, 2011 11:50 AM

ICC CWC'11:  India-England match tops charts in All India Nos

While in six metros, the India-England match had rated well, in All India ratings, the match has delivered 11 TVR, peaking at 20.96 TVR.  

Fatema Rajkotwala Mar 10, 2011 11:37 AM

iZone International: $1bn - The price of Symbian?

Microsoft has paid Nokia $1 billion as part of the deal between the two companies to produce Windows Phone 7 based smartphones.

exchange4media Staff Mar 10, 2011 9:47 AM

Indiatimes 58888 bags exclusive rights of Sarthak Music

Indiatimes 58888 has announced that they have acquired the exclusive mobile and Internet rights of Sarthak Music.

exchange4media Staff Mar 10, 2011 9:45 AM

Komli Media hires two new top level execs

Online ad network Komli media has announced two new hires to head engineering and expansion into the Middle East.

exchange4media Staff Mar 10, 2011 9:43 AM

Over 38 lakh MNP requests by February-end

TRAI data reveals that by February end, 38 lakh subscribers chose to port their mobile phone connections to new operators, showing no slowdown in the number of requests.

exchange4media Staff Mar 10, 2011 9:42 AM

Budget 2011:  CNBC Awaaz, Aaj Tak lead respective genres

As per TAM Media Research data, CNBC Awaaz has maintained its leadership in Hindi business news channel genre on Budget Day (February 28) 2011. Aaj Tak has retained top position in the Hindi general news channel domain.

Nitin Pandey Mar 10, 2011 9:20 AM

Budget 2011: CNBC TV18 & CNN IBN lead the pack

CNBC TV18 maintains lead; ET Now shows growth. CNN IBN leads general English news channel pack; Times Now and NDTV 24x7 follow.

Nitin Pandey Mar 10, 2011 9:00 AM

Prathap Suthan joins iYogi as Chief Creative Officer

iYogi, a direct-to-consumer remote tech support company, has appointed Prathap Suthan as its Chief Creative Officer. Suthan will be responsible for building iYogi into a global brand.

exchange4media Staff Mar 10, 2011 8:32 AM

Kwan acquires majority stake in PR agency Eye D

Entertainment and marketing company Kwan has acquired controlling interest in Eye D Communications, an entertainment and lifestyle PR agency.

exchange4media Staff Mar 10, 2011 8:26 AM

Yahoo!, Nielsen on a Brand Impact journey in Asia

Yahoo! and Nielsen have announced the launch of Brand Impact, a study aimed at quantifying branding effectiveness of online advertising campaigns across Asia.

exchange4media Staff Mar 10, 2011 8:24 AM

Spenta Multimedia launches the Indian edition of Domus

Spenta Multimedia is launching the Indian edition of ‘Domus’, the Italian bilingual international magazine on architecture, art and design, in May 2011.

exchange4media Staff Mar 10, 2011 8:22 AM

Alchemist launches Delhi ops; Nandini Bhupat is lead

Alchemist, the talent solutions company led by Manish Porwal, has launched its Delhi (NCR) office with communications expert Nandini Bhupat as its lead.

exchange4media Staff Mar 10, 2011 8:19 AM

Changes at MCCS…

Neeraj Sanan has been given the additional portfolio of distribution at MCCS and his designation is now Vice President - Marketing & Distribution. Satyakki Bhattacharjee has been given the additional responsibility of Legal Affairs.

Nitin Pandey Mar 10, 2011 8:15 AM

Indian Digital Media Awards 2011: Entries now open

The second edition of the Indian Digital Media Awards 2011 has been set in motion. Entries are now open for the Awards. This year, there will be 25 Awards across five categories.

exchange4media Staff Mar 10, 2011 8:14 AM

Discovery appoints Mehuli Shah as Director, Ad Sales, West

Discovery Networks Asia-Pacific (DNAP) announced the appointment of Mehuli Shah as Director, Advertising Sales, West. Shah will be responsible for generating advertising revenue along with planning and implementing business development activities in new market segments for all DNAP’s networks in India. Based in Mumbai, she will report to Karamjit Dua, Vice President, Advertising Sales.

exchange4media Staff Mar 10, 2011 7:54 AM

<b>Uday Shankar</b>, President, IBF

One sector that needs business discipline is media agencies. In their rush for aggregating volume and growing in size, media agencies have knowingly or unknowingly brought down value for broadcasters and for themselves. In the end, they are not delivering value to advertisers as well, as they are just trying to buy cheap. There are agencies that are doing business at .5 per cent or 1 per cent, and some I am told, at negative rate of return. Then these agencies come to broadcasters and make meaningless offers. Will this not impact industry growth?

exchange4media Staff Mar 10, 2011 12:00 AM

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