The exchange4media Indian Media Agency Report that measured the advertising spends for the year 2008 in the measured media of print, television and radio for the top 500 advertiser product categories shows Hindustan Unilever topping the list of top television advertisers. Next in line is Reckitt Benckiser, followed by ITC Ltd, PepsiCo and Bharti Airtel that comprise the top five in that order.
Media marketers have been trying different initiatives in the social media space to connect with the audiences that are increasing in these platforms. A recent battleground to attract audience attention is Facebook. From NDTV Imagine to Zee TV, channels are devising special applications for Facebook users.
The India-Sri Lanka series has delivered good numbers for Neo Cricket, and the channel has now planned a host of below-the-line and digital marketing activities, along with traditional marketing, for the upcoming India-South Africa tour. The earmarked budget is approximately Rs 2.5 crore for this campaign. To further engage the audiences, the channel had also roped in Amitabh Bachchan to host the studio series, ‘Extra Cover’.
Vizeum India has managed to keep up its winning streak in the New Year as well. The company has won the media AOR for iPlayUp Cricket, the trading name of Revo Content Services Pvt Ltd. Confirming the development to exchange4media, S Yesudas, Managing Director – Indian Sub-continent, Vizeum, also said that the account size of the business was pegged at Rs 20 crore.
A conscious drift into the media industry augured well for Manoj Malkani, Vice President – Mumbai, MPG. Once the plunge was taken, there was no looking back. Malkani believes that with the right attitude, nothing is impossible. One just needs to go for it with a winning attitude. The GenNext Media Magnate is chosen by a committee comprising the exchange4media editorial team in consultation with Raj Nayak.
Will Aman Ki Asha force Times Now to go soft on Pakistan, will YRF TV work for Sony, why does our film industry not respect intellectual property well enough, will the Editors Guild initiative on paid news work and will mobile transaction get due patronage… some of the questions that worry Pradyuman Maheshwari on Day 5 of the new year and decade.