Gautam Gambhir, Delhi Daredevils’ star opening batsman, will be the captain of the team from the Champions League starting next month. This change follows a request from Virender Sehwag to GMR to step down from the captaincy of the team. GMR started a process of selecting a new captain in which several candidates based on their experience and track record were considered, and after careful deliberation closed in on Gambhir as the next leader.
Seventymm, India’s largest movie rental service, has recently launched the ‘Get It Now’ feature. This ingenious offering is not available in the home video business currently and addresses the biggest problem that subscribers face with all movie rentals – the unpredictability of the availability of a movie.
The Lifetime Achievement Award was presented to Sesame Street at the 36th Daytime Emmy Award for its 40 years of educating and entertaining children. Actress Sandra Oh presented the Lifetime Achievement award to the longest running educational show ‘Sesame Street’, which also took away four other Emmys – Best Directing in Children’s Television, Outstanding Performer in a Children’s Series (Kevin Clash as Elmo), Best Costume Design, and the brand new award for Best New Approaches for the website (to the Digital Media group and Web team). This brings the total to a record-breaking 122 Emmys for ‘Sesame Street’.
Ajit Gurnani, Partner – Client Leadership, Team ABG, Mindshare, understands the demands of the situation and maps the skill and will of team members - to guide, control and delegate. He believes in taking measured risks and not be afraid to fail. The GenNext Media Magnate is chosen by a committee comprising the exchange4media editorial team in consultation with Raj Nayak.
In a bid to infuse some freshness in the brand, Parle has undertaken a revamp exercise for its sweet and salty biscuit brand Krackjack. And to support this revamp, Parle has also unveiled a new communication strategy, along with changing the logo colour and packaging. The campaign has been conceptualised by Vipin Dyani’s Thoughtshop India and is produced by Codered Films.
That Congress leaders asking for the sack of Minister of State for External Affairs Shashi Tharoor for a controversial tweet is unfortunate. While statements on public forums like Twitter and social networks are liable for scrutiny, it’s important for political parties to be democratic and allow for a free exchange of views, writes Pradyuman Maheshwari.
Exactly one year after launching its edition in Mumbai, Dinakaran, the largest circulated Tamil daily, is set to launch an edition in Delhi on September 23. To start with, the Delhi edition of the newspaper will print 25,000 copies and will be priced at Rs 3, one rupee higher than its Mumbai edition, which is priced at Rs 2.
Sports enthusiasts in India are in for a treat with the launch of the Indian edition of ‘Sports Illustrated’. The magazine, being brought by Dennis Media Transasia, will hit newsstands on October 5, 2009. The monthly magazine is embarking on a 360-degree marketing campaign from October 5 onwards to support the launch.
Rajeev Sabnis has joined DDB Mudra as President of their India operations. Prior to this, he was with M&C Saatchi Communications as Executive Director. At DDB Mudra, Sabnis would focus on growing the agency and building a team across offices. He will also look to partner Indian clients who can benefit from the vast global network of DDB.
The new Pepsi TVC gets together five popular cricketers – MS Dhoni, Virender Sehwag, Ishant Sharma, Robin Uthapa and Praveen Kumar – and places them in the spectacular backwaters of Kerala. Conceptualised by JWT, the TVC imaginatively captures the tagline, ‘My Pepsi, My Way’.
STAR Network’s premium online video destination, www.startv.in, and Tata Teleservices have joined hands to present an exclusive Roadblock campaign, which will run from September 22-26, 2009 featuring the Tata Photon+. The five-day campaign will have an innovative Tata Photon+ pre-roll played out on all videos played on STAR Player throughout the duration.
The home appliances and brown goods category witnesses fierce competition from players of various statures – from deep-pocketed MNCs to home grown companies. Communication in the category typically revolves around product superiority claims and offer ads at one end to esoteric emotional pleas on the other. Given this scenario, Bajaj Electricals has decided to do things a bit differently.
With the FM Phase III rollout expected soon, industry expectations are high, particularly regarding permission to air news and multiple frequencies, which are seen to help the FM radio industry to further consolidate and grow. exchange4media finds out from industry honchos how news from multiple sources and multiple frequencies can help the industry.
Spenta Multimedia, India’s leading custom publisher with a portfolio of over 20 custom and four consumer magazines, has acquired Mumbai Boat Show Pvt Ltd, owner of Mumbai International Boat Show and Blue Water Publications Pvt Ltd, publishers of ‘India Boating’ magazine.
FM radio has become more interactive now. Earlier, there were a lot of recorded programmes with a certain concepts like the ‘Cibaca Geetmala’… However, now radio has become more of a companion, and with the launch of mobile phones with FM feature, people are beginning to use it as a personal medium. Radio has become a platform for listeners to become involved through increased interactivity; today programming is all about capturing the city vibe.