As if the clash of IPL matches with poll dates was not enough, now, according to industry sources, Sony has got an injunction to stop the League from discussing telecast rights with other channels. However, in a conversation with exchange4media on Saturday, Rohit Gupta had stressed that the relationship between Sony and BCCI was positive.
A double post-graduate in Economics and Business Management, Jasmin Sohrabji, Managing Director, OMD India, started with Economic Research, before deciding on Media Planning. From MediaCom to setting up OMD in India, Sohrabji’s journey has been peppered with several success stories. Continuing with the tribute to the Women Icons of the media and advertising world, exchange4media highlights the achievements and contributions of Sohrabji.
Conducting elections is always an expensive proposition and when it comes to the world’s largest democracy, the bill could go up to as much as Rs 10,000 crore, as per a study by the Centre for Media Studies. While the 2004 Lok Sabha elections had cost the country Rs 4,500 crore, the poll bill came to around Rs 3,200 crore in 1998 and Rs 2,100-2,200 crore in the 1996 Lok Sabha elections.
Shampoos/ conditioners advertising in print witnessed 1.2 times rise during 2008 compared to 2005. Shampoos/ conditioners advertising in jumped 75 per cent during 2008. Cavin Kare Ltd was the number one advertiser in shampoos/ conditioners category advertising in print during the year.
Finance Secretary Arun Ramanathan, Telecom Secretary Siddhartha Behura, Consumer Affairs Secretary Yashwant Bhave, Maharashtra Chief Secretary Johny Joseph and former Power Secretary Anil Razdan are understood to be in the race for the TRAI Chairman. Current Chairman Nipendra Misra retires on March 22 after a three-year stint.
Honda SIEL Cars India (HSCI), which recently announced the launch of Jazz in India, has roped Meridian Delhi to handle the creative duties for the new car. It may be noted here that Dentsu continues to handle the creative mandate for all Honda brands in India. Dentsu Media will also handle the media duties of the new launch.
As per Hindu mythology, Holi marks the triumph of good over evil. Ironically, that’s when Indrani and Peter Mukerjea announced their exit from INX. The channel suffered from bad staff selection, monies being incorrectly spent or overspent, and a general disdain for good corporate practices, writes Pradyuman Maheshwari.
Star Plus and Colors have engaged in an interesting battle. The two channels are experimenting significantly with their inventories to corner any available rating point. Colors was bold and even did this in one week’s prime time; Star Plus, on the other hand, has been dropping inventories in weekend non-prime time for past few weeks now.
In the early days of radio, it was seen as a medium for dissemination of information, and there was always a community which wanted to propagate radio as part of the media plan. Today, things have changed. Radio is part of majority of the clients. The way they look at radio is also different. However, I feel it is still a challenge for many to understand how to use radio effectively.