Brands need to undergo changes to lend freshness to them, besides making them relevant to the ever changing consumers. exchange4media got a few brand consultants to name the brands that they would like to breath a new life into and their makeover mantra for them. Find out what the brand magicians have to say.
Automobile sector advertising in print fell by 13 per cent during 2008, as compared to 2007. Passenger vehicles led in advertising of automobiles sector in print during the year. Tata Motors Ltd was the top advertiser of the automobiles sector in print during 2008.
Kalaignar TV, the DMK-owned TV channel from Tamil Nadu Chief Minister M Karunanidhi, has announced the launch of Sirippoli, its 24-hour comedy channel. Sirippoli would be formally launched on February 22, 2009. Kalaignar TV’s announcement comes close on the heels of Sun TV launching its comedy channel Adithya.
The three-day FICCI Frames 2009 gets underway in Mumbai from February 17. This would be the 10th anniversary of Frames. This year FICCI is partnering with KPMG and not PwC for Frames. The event will cover the entire array of media and entertainment. Over 2,000 Indian and 800 foreign delegates are expected to attend the convention.
Maheshwar Peri, Publisher of Outlook magazine and President, Outlook Publishing India Pvt Ltd, is launching the first title from his own publishing venture, Pathfinder Publishing Pvt Ltd. The magazine, titled ‘Career’s 360’, is set to be launched in the first week of April. Priced at Rs 40, the magazine would be a monthly.