WPP Media launches AI-driven Open Intelligence
Open Intelligence is touted to be the first Large Marketing Model built to drive business outcomes in AI era
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Published: Jun 4, 2025 12:02 PM | 1 min read
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WPP Media has launched Open Intelligence, the groundbreaking data solution and the first Large Marketing Model built to drive business outcomes in the AI era.
Trained on trillions of real-world, real-time signals, OI allows marketers to harness the power of predictive performance to generate smarter, faster growth.
Open Intelligence is a privacy-by-default solution that leverages decentralized collaboration technology from InfoSum which never moves, shares or exposes personal data. AI connects the dots, unlocking growth, improving performance, across any media source across the world.
By connecting data everywhere, Open Intelligence delivers effective marketing directly tied to business growth and also enables performance in every channel and every market.
Brian Lesser, CEO, WPP Media, expressed excitement about the launch of Open Intelligence. "I’m proud to announce the launch of Open Intelligence, our groundbreaking data solution and the world’s first Large Marketing Model. Open Intelligence is at the core of WPP’s mission to lead in the AI era—empowering the world’s biggest brands to do the same. This is Intelligence Beyond ID", he stated on LinkedIn.
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