Vijay Koshy makes a comeback to TVF as President

Koshy has over 20 years of experience in the business of content

e4m by exchange4media Staff
Published: Jul 3, 2020 10:56 AM  | 2 min read
Vijay Koshy

COVID-19 seems to have created quite a ripple in the business world with every company trying to figure the best way to tide this once in a century wave. Vijay Koshy, who was earlier Heading Brand Partnerships is making a comeback (after a brief stint at Arre) to head TVF, the premium online content company founded by the pioneer of digital content in India, Arunabh Kumar.

“The current management has decided to move on due to the change in future strategy of the company and the new management led by Vijay Koshy, are now going to take the organization on the new road ahead” said the spokesperson of TVF, when enquired.

Koshy has over 20 years of experience in the business of content with various stints at some of the biggest media and content companies in India, namely Star, Sony, ESPN, RBNL and many more. He has always been a visionary when it comes to the content industry and decided to jump to the Digital space in its early days. In 2016 he joined TVF as the head of Brand Partnerships and set up the entire Biz Dev Team and drove the Revenues of the company North.

“TVF was the 1st player to have pioneered the era of Web-Series and Online branded content in India and then later tried different initiatives in Technology etc. but in Post COVID world, it has decided to change its strategy and is going to focus on its core competence of Story Telling. With recent hit shows like Kota Factory and Panchayat, TVF will continue to partner with OTT Platforms / Brands and deliver the best value for them,” said Vijay Koshy, the newly appointed President of TVF.

TVF, which is incorporated as Contagious Online Media Network Pvt. Ltd. was founded by Arunabh Kumar in 2012, pioneered the era of online content in India and partnered with Marquee Investor Tiger Global. Arunabh Kumar, who recently took the role of full time CEO in his latest Comic Book Venture called Indusverse Publishers Pvt. Ltd., continues to mentor TVF.

Since inception TVF has delivered some of the highest rated shows in the world from India like TVF Pitchers with Kingfisher, TVF Tripling with Tiago and Kota Factory with Unacademy, just to name a few. Their latest show “Panchayat” which streamed on Amazon Prime Video received rave reviews and ended up being the 6th show from TVF to be in IMDB Top 250 list of Shows in the World.

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