The Thick Shake Factory announces its new Board of Advisors

The Thick Shake Factory was founded by Yeshwanth Nag Mocherla and his brother Ashwin Mocherla

e4m by exchange4media Staff
Updated: Dec 11, 2018 2:12 PM

India’s first premium thick shake brand and one of the fastest growing QSR chains in the country – The Thick Shake Factory - is proud to announce a stellar panel of industry stalwarts joining its board of advisors headed by serial entrepreneur Dr. Anurag Batra, chairman of BW Business World and founder of media group exchange4media. The advisory board consists of mavericks like Dr. Velumani Arokiaswamy, the founder of the Rs 3000 crore valued healthcare Thyrocare, Jayant Kocchar the ex MD, Founder of Lacoste India, Barista, India’s 1st Coffee Café chain, Sagar Daryani of Wow! Momo, Srinath Sridharan, the head of Group Chairman’s office of Wadhawan Global Capital, which manages $22 billion in assets, Rohit Bayana Co-founder of Lumis Partners, a Private equity fund and Preeti Vyas Chairwoman & founder of VGC - one of India’s top design agencies.

Speaking on the announcement, M. Yeshwanth Nag Mocherla, Co-Founder of The ThickShake Factory, said, "All of the newest Board members embody the spirit of entrepreneurship and bring immense experience, expertise and energy to the table. We are very fortunate to have them by our side as we continue on our journey and aim to become a large international consumer brand. With such eminent personalities to guide us, we are confident of executing our vision.”

Commenting on the occasion, Ashwin Mocherla, Co-Founder, The ThickShake Factory said, “We currently are operational across 20 cities and two countries with more than 50 outlets in the pipeline to be opened in the coming months. Our vision is to have over 500 outlets in the next three years. We are a profitable bootstrapped company and have continued to grow via internal accruals since our inception five years ago”.

Speaking on his inclusion into the Board of Advisors, Jayant Kochar said, “With our hectic, stressful, abstemious lifestyles, I think we all deserve a bit of indulgence and joy from time to time. There are very few things that match the sheer bliss of a delicious Thick Shake, and I am pleased to help Yeshwanth and Ashwin spread their flavours of happiness across the country".

Dr. Velumani added, “As long as the product is really good, packaged well, priced honest & promoted aggressively, there are enough customers to consume in an emerging market like India”.

The Thick Shake Factory was founded by Yeshwanth Nag Mocherla and his brother Ashwin Mocherla.

Yeshwanth Nag Mocherla and his brother Ashwin Mocherla, Founders of The Thick Shake Factory

Yeshwanth is an engineer from JNTU and completed his Post Graduate Diploma in Management from Xavier Institute of Management, Bhubaneswar & IESEG School of management, France, post which he worked with Tata Consultancy Services for one year before plunging into entrepreneurship. The driving force for him is to create more jobs & add value to the economy.

Ashwin is an engineer from JNTU and had studied his Post Graduate Diploma in Management from Goa Institute of management & Antwerp management school, Belgium, prior to which he had worked with United Health Group for one year & plunged into entrepreneurship right after his post-graduation. The driving force for him is his passion towards the Food & beverages sector.

Yeshwanth and Ashwin are seen as industry leaders in the F&B sector & have been speakers at multiple forums including but not limited to: Women Economic Forum 2018, Food & Beverages Conclave & Expo, 2017, SME Growth Leadership Conclave, 2017, India Food Forum, 2018, T Hub, Hyderabad (India's biggest Start-up Business Incubator), Jagriti Yatra (World’s longest train journey for entrepreneurship), Utkarsh Yatra (Entrepreneurship journey) etc. to name a few.

The New Board Members:

Anurag Batra

Anurag Batra is a serial entrepreneur, media mogul, a journalist and an eternal optimist rolled into one. He is a first generation entrepreneur having acquired the iconic business media & magazine brand BW Business World, and also serves as the Chairman and Editor-In-Chief of exchange4media group. He mentors many budding entrepreneurs and enjoys the process of reverse mentoring of learning from the entrepreneurs.

Dr. A. Velumani

Dr. A. Velumani is maverick entrepreneur. He is the founder, chairman and managing director of Thyrocare Technologies Ltd., an industry leader and a brand worth over Rs. 3000 Crore. A visionary & an able business administrator, Dr. Velumani proves amply clearly to the industry that, “Focus gives success”. A first generation entrepreneur, he is an infectious motivator & by his unique way, transformed intimidating problems to opportunities.

Jayant Kochar

Jayant Kochar is one of the pioneers of organized retail in India; an authentic “start-up” specialist. After a long stint with automobile major Mahindra’s, he pioneered the entry of organized retail by launching the French apparel brand LACOSTE in India. He created not just a great brand, but an entirely new category when he conceptualized and built the pioneering chain of espresso bars in India – Barista. Having also led the Images Group, he now heads India’s leading retail consulting practice – GO FISH. He recently conceptualized & curated an innovative retail strategy conference – unBox Retail.

Srinath Sridharan

Srinath Sridharan is the head of the Group Chairman's Office and convenor of the Group Management Council at the Wadhawan Global Capital which manages $22 Billion in assets. An expert in strategy and a business visionary, he anchors the growth of Wadhawan Global Capital’s businesses with one key focus – robust value creation. Srinath is known to provide unique perspectives that blend consumer-driven strategy, financial acumen & risk management in a seamless manner.

Preeti Vyas

Preeti Vyas, an independent entrepreneur with humble beginnings, has created some of India’s most iconic brand stories and redefined the design landscape. She is counted among the 50 most influential women in India according to Business Today, Impact and Verve magazines, and ranked as one of the top creative minds by The Economic Times.

Sagar Daryani

Sagar Daryani is the founder of one of the fastest growing QSR chains; the 300 Crore valued brand - Wow! Momo. A graduate of St. Xavier’s Kolkata, he along with his partner started Wow! Momo immediately after graduation at the age of 21. A passionate speaker with active Oratory skills, Sagar has given business & motivational talks at various Business Schools & Entrepreneurship Cells across the country.

Rohit Bayana

Rohit Bayana is the Managing Partner and coFounder of Lumis Partners, a Private equity Fund. Rohit brings to bear strong experience in building, leading & scaling asset-light businesses while balancing Demand-Supply, working on both strong organic growth as well as acquisition led growth. Before Lumis Partners, Rohit was at GE, and in his last position, he was CEO of GE Software Solutions (later merged with Genpact). Rohit is a postgraduate from the London School of Economics and an Engineer in Computer Science from Delhi University.

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