RailYatri names Vivek Madhukar as Chief Business Officer for IntrCity SmartBus business

Before his appointment at RailYatri, Madhukar founded ProsperX.com, a marketplace for financial products

e4m by exchange4media Staff
Published: Aug 20, 2019 3:50 PM  | 2 min read

RailYatri, a multi modal intercity transportation network, has announced the appointment of Vivek Madhukar as its Chief Business Officer for their new fleet of intercity bus service called ‘IntrCity SmartBus’. In his new role, Madhukar will be responsible for accelerating the growth and spearheading the business operations for RailYatri’s intercity bus vertical.

Madhukar comes with over 22 years of experience in developing and building startup businesses in the digital economy. He specialises in scaling revenue in new market segments and building high performing sales organizations. Before his appointment at RailYatri, Madhukar founded ProsperX.com, a marketplace for financial products prior to which he served as the Chief Operating Officer for the classified division (TBS) of The Times Group.

Commenting on the appointment, Manish Rathi, CEO and Co-Founder, RailYatri.in stated, “We are excited to have Vivek on board with us and hope to leverage his deep operational and execution expertise and his valuable business insights to propel the growth of IntrCity SmartBus. We want to create a differentiated fleet, set new benchmarks in the intercity bus category and continue to scale rapidly. With an aim to become India’s only branded fleet of buses, we are confident that Vivek will prove to be a valuable asset for the company as we await an exciting future for IntrCity SmartBus.”

Expressing his delight, Vivek Madhukar added, “I am thrilled to be working with founders like Kapil and Manish who understand the space very well and have a clear vision for the organization. The RailYatri team has created an amazing platform with over 20 million active users and has achieved a significant brand recall in the minds of the users. I look forward to bringing my skillset to the table and take IntrCity SmartBus to new heights and make a difference in the life of the Indian traveler.”

RailYatri’s intercity bus vertical, IntrCity SmartBus, is aimed at standardising the intercity bus service in India, offering travelers a comfortable, safe and secure journey while ensuring that they reach their destination on time. The brand has successfully launched the IntrCity SmartBus service on some popular routes starting from Delhi to Lucknow, Kanpur, Shimla, Chandigarh, Amritsar, Ludhiana, Jalandhar, Manali and expanded further in to Bangalore, Chennai, Hyderabad and Coimbatore. RailYatri as a platform is focused at making intercity travel hassle free through their multi-modal offering.


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