Radio Mirchi appoints Anant Kamal Srivastava as AVP

Prior to this, he had a three year stint at Sony Music

e4m by exchange4media Staff
Updated: Aug 21, 2019 4:51 PM


Anant Kamal Srivastava

Radio Mirchi has roped in Anant Kamal Srivastava as Associate Vice President & National Head for Mirchi Live.

He will be responsible for building IPs, developing and marketing ticketed events, managing domestic and international talents.  He will bring all his entrepreneurial learning and inputs from India's start-up ecosystem in the music space to help create impact at Radio Mirchi. Srvastava joins Mirchi with over a decade of eclectic experience in the field of live events, talent management, brands alliances and co-branded activities.

Prior to this, he had a three year successful stint at Sony Music where he was extensively involved in building the vertical ‘Sony Music Pop’, marketing and business for various talents like Badhsah,  Arjun Kanungo and rapper Divine amongst others. He was also responsible for conceptualizing and executing various live tours across the globe.

 Confirming his move on linkedin Srivastava wrote "One of the music difficult decision that one takes in a professional career is quitting and moving on, and it's even harder when you're in love with your company and respect it deeply. I'v quit Sony Entertainment to pursue my first love for events. I've joined Radio Mirchi as Associate Vice President and i will head Mirchi Live and concerts.

 He has been a musicpreneur and a partner at Yuvraj Entertainment, and owner of Devils At Work. 


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