Michael Scheiner will join Tommy Hilfiger as Global Chief Marketing Officer
Having served at Hollister Co., as a Senior Vice President, Global Marketing in the recent past, Michael Scheiner brings over 15 years of experience to lead Tommy Hilfiger’s global marketing division
Published - Oct 23, 2019 8:12 PM Updated: Oct 24, 2019 3:12 PM
Michael will bring in his passion and experience to lead one of the world's largest lifestyle brands, Tommy Hilfiger into a new era of innovative marketing strategies particularly across digital and experiential platforms, and to reach and engage with the next generation of consumers.
“It is an honor to join such an iconic global brand,” said Michael Scheiner on his appointment. “The innovation and leadership Tommy Hilfiger has shown from its earliest beginnings is inspiring. I am excited to work closely with Tommy, Daniel and the company’s talented marketing teams around the world to write the next chapter as Tommy Hilfiger celebrates its 35th anniversary next year.”
Daniel Grieder, CEO Tommy Hilfiger Global & PVH Europe was quoted as per media report, “We are thrilled to have Michael join our world class marketing organization, and believe he will help fuel our ongoing digital transformation, enable us to respond strategically to new disruptions, and position Tommy Hilfiger as a leader amongst its competitors.”
Michael will be relocating to the global headquarters of Tommy Hilfiger in Amsterdam, the Netherlands with his family to assume the role, effective October 28.
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