Martin Sorrell’s S4 Capital acquires Australian firm Biztech
The transaction reportedly involves S4 Capital’s global content arm, Mediamonks, merging with Australian marketing firm Biztech
Biztech, a Melbourne-based marketing company, has been bought by Sir Martin Sorrell’s S4 Capital, according to media reports.
The transaction reportedly involves S4 Capital’s global content arm, Mediamonks, merging with Biztech.
“We are delighted with the proposed deal which will bring the entire Biztech team to the S4 Capital family,” Sorrell, Founder and Executive Chairperson of S4 Capital, was quoted by reports as saying. “Their highly specialised Adobe expertise and close-knit client relationships make Biztech the perfect partner to accelerate our business in Australia and beyond.”
Biztech reports revenues of approximately $15m and employs 90 staff across its Melbourne HQ and Sydney, Toronto, Moscow and Astana (in Kazakhstan) offices.
S4 Capital also claims the merger will “establish a footprint” for Mediamonks in Australia and Canada.
“S4 Capital already operates in Canada, Australia, and New Zealand through Mightyhive, but S4 Capital will now gain a fully integrated content and programmatic operation in Australia and Canada on which to build, as well as a global centre of expertise in customer experience and Adobe capabilities,” the company said in a statement.
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