Mandar Natekar appointed as Chief Business Officer of KidZania India

He will be responsible for building the business and taking the brand forward with his vast knowledge and focus to deliver magical and memorable experiences at KidZania

by exchange4media Staff
Published - May 7, 2019 6:02 PM Updated: May 7, 2019 6:02 PM
Mandar Natekar KidZania

KidZania, the Global Indoor Theme Park based in India’s top busy cities, Mumbai and Delhi NCR, now announces Mandar Natekar as their Chief Business Officer (CBO) of KidZania India.

Announcing Mandar’s appointment, Sanjeev Kumar, Director & CEO, KidZania India said, “Mandar’s multi-industry and multi-format experience will be an asset to KidZania as we accelerate our journey to integrate and dial-up revenue across brand partnerships, consumer interactions, merchandising, licensing, & group sales. Being an excellent leader and expert in his line of work, I am certain that Mr. Natekar will make a positive difference in the KidZania family.”

On this move to KidZania, Mandar Natekar, said, “In the world of social media and other distractions for kids, there is hardly any place in the world like KidZania, where kids can actively participate in activities and do what they want to without any pressure and competition with other kids. On the other hand, KidZania is also a very unique and only platform that allows brands to have passionate, purposeful and entertaining conversations with their target audience and future influential consumers. The brands, who are in sync with this purpose and understand this completely, are our current and future Industry partners. I am very excited to work with the team which has already positioned KidZania to a good level. I feel privileged to be a part of this purposeful brand. Here’s to KidZania India!”

During his last stint with Viacom 18, Mandar was responsible for managing the entire revenue stream for brand MTV, Pepsi Mtv Indies & Mtv Beats across Ad-Sales, Large Format Sponsorships, Digital Properties & Branded Content. His expertise lies in creating large format revenue partnerships and creating newer opportunities for scaling up revenue streams across start-ups to established businesses. An avid cricket player and a trained boxer, Mandar is also passionate about story-telling and has his own blog soccerdad.in. He stays in Mumbai with his family.

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