Mahendra Bhagat joins Happy mcgarrybowen as National Creative Director

Prior to this, Bhagat has worked with agencies like Enterprise, SSC&B Lintas, JWT and FCB

e4m by exchange4media Staff
Updated: Aug 30, 2019 11:07 AM

Happy mcgarrybowen has appointed Mahendra Bhagat as National Creative Director.

With over 20 years of experience in the industry, Bhagat has worked with agencies like Enterprise, SSC&B Lintas, JWT and FCB, where he created some iconic campaigns for brands like Titan, Britannia, Times of India, Godrej and Unilever.

Commenting on the appointment, Agnello Dias, Creative Chairman, Dentsu Aegis Network India said, “I have worked with Mahendra during my last stint at an agency, and always felt he had a calm, collected, creative mind without the tantrums that some creative people have. He is keen to understand the brand’s point of view and apply his undoubted creative skills to find a solution. He has a keen art and design eye as well. I’m sure Happy mcgarrybowen will forge a great partnership with him and their clients. I wish him all the best.”

Soumitra Karnik, Chief Creative Officer, Happy mcgarrybowen said, “I am thrilled to have Mahendra in our team as we plan to take Happy mcgarrybowen to the next level. He is a rare creative talent who is on top of the game as far as craft is concerned, and who has managed to use the new media platforms really well. Above anything else, he is a lovely person to work with and I am quite certain that we couldn’t have found a better leader than him. Happy mcgarrybowen is now happier with him around.”

Speaking on his appointment, Bhagat said, "The future of advertising lies in marrying creativity with technology. Instead of relying on traditional mediums, Happy mcgarrybowen is constantly in an exploratory mode; finding a new age communication solutions. Being a relatively young agency, it is buzzing with new ideas and energy. I look forward to channelizing that energy in creating some path breaking work for our clients.”

Commenting on Bhagat’s appointment, Samarjit Choudhry, President, Happy mcgarrybowen said, “Mahendra brings to the table the varied experience that is much needed in today’s world and also the freshness that comes from his being an artist. With him as the NCD I am sure we will become a lot more stronger as a creative solution provider to our clients.”

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