Former ET Bureau Head Boby Kurian joins Adfactors PR

Kurien joins the agency as Senior Vice-President, Strategic Communications Group (SCG), and will be based out of Bangalore

e4m by exchange4media Staff
Updated: Jul 29, 2019 3:24 PM

Boby Kurian, the former Economics Times Bureau Head, has joined Adfactors PR as Senior Vice-President, Strategic Communications Group (SCG). He will be based out of the firm’s Bengaluru office.

Kurian has over 20 years of experience in business journalism. He has held senior editorial positions at several leading media institutions, including The Hindu Business Line bureaus in Bangalore.

Adfactors PR, Co-founder and Managing Director Madan Bahal, was quoted as saying, “We are proud to have someone of Boby Kurian's calibre joining us. His keen business and economic perspectives will help us bolster our consulting capabilities to deliver strategic counsel to the vast ecosystem of businesses – driven by frontier technologies, newer opportunities and risks in a rapidly transforming India.”

Commenting on his new role, Kurian said, “I am excited about joining India’s leading public relations firm at this juncture of my career. The Strategic Communications Group has the potential to become a critical part of the firm’s value proposition. I am confident that, together, we will create a valuable and lasting asset.”



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