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Digital solutions agency Hashtag Orange makes senior-level appointments

While Gaurang Menon has been named Creative Chief, Vineet Gambhir, who comes from Google, is Director – Client Servicing & Strategy

e4m by exchange4media Staff
Published: Nov 4, 2019 2:02 PM  | 3 min read

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Orange

Hashtag Orange, an insights-driven digital solutions agency, has made top-level appointments to diversify operations in India.

While Gaurang Menon has been named Creative Chief, Vineet Gambhir has been appointed as Director – Client Servicing & Strategy.

Both Menon and Gambhir would be based out of Hashtag Orange’s head office in Gurugram. The newly appointed senior leadership team at Hashtag Orange brings in extensive and diverse market experience and domain expertise across creative, media planning and integrated digital strategies.

Speaking on the appointments, Saurabh Kapoor, CEO & Co-founder of Hashtag Orange said: “As we continue to expand our business offerings and digital solutions portfolio for brands in India, our senior management team will provide the required thought leadership, domain expertise and strategy for our growth in the market. I am confident that together, we will write a new chapter in the digital solutions space in India and will keep ‘insights’ at the core of what we do.”

Mukesh Vij, CFO and Co-founder of Hashtag Orange said, “During the past one year, we have continuously grown on the technology front. In future, we will be investing our expertise in creating AI & IoT driven platform for future ready automation which will be duly backed by data and analytics.”

“With a strong performance media team, we have been instrumental in unifying media channels and making them work in perfect harmony through efficient and convergent techniques thereby delivering incremental value to various brands in India. With Creative and Media & Servicing leaders coming on board, the collective leadership will definitely allow us to broaden our horizon across all digital solutions and offerings for our partner brands,” said Rajat Khullar, Director – Media & Business at Hashtag Orange.

Gaurang Menon comes with over 18 years of experience and has helmed award-winning digital campaigns and films for brands like Maggi, Nescafe, Twinings, KitKat, Pepsi, Durex and UTI MF.

In his earlier roles, he has worked across agencies like BC Web Wise, Leo Burnett, Quasar (GroupM), iContract and most recently was the National Creative Director at Madison Digital.

Menon would be responsible for spearheading and expanding the creative offerings of the agency.

Gambhir has spent almost a decade at Google before switching to the agency side. When asked about the switch, he said: "Formulating path-breaking integrated strategies for brands could be really challenging, especially in a market like India. This has always intrigued me and remains an area of extreme interest for me; I wanted to be a part of a set-up that's both dynamic and allows for creativity and out-of-box thinking."

In his new role, Gambhir will be responsible for insights-driven media strategies and digital solutions for the agency’s entire client portfolio.

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