Ananda Vikatan names Chetan Rama Amin as Business Head – West

Prior to joining Vikatan Group, Amin was with Dish TV India Ltd

e4m by exchange4media Staff
Updated: Jun 10, 2019 7:00 PM
Chetan Rama Amin

Ananda Vikatan has roped in Chetan Rama Amin as Business Head – West.

Amin has more than 17 years of experience in Strategic Planning, Business Development, Coordinating with marketing agencies and clients, and proven track revenue share growth with television and media industry players. 
Starting his career as Sales Executive, Amin was earlier associated with Hansa Vision Private Ltd, Balaji Telefilms Ltd and UTV Walt Disney India Private Ltd. 

Prior to joining Vikatan Group, his last assignment was with Dish TV India Ltd as Deputy General Manager - Ad Sales (West & East) for Dish TV/Videocon.

Amin has done Rutgers Mini-MBA Business Essentials Programme from Rutgers State Universtiy, New Jersey and Post Graduate Certification Program in Marketing and Brand Management, MICA.

N S Easwaran, CSO, Vikatan Group said, "Chetan brings in the expertise and broad understanding of TV business and knowledge of Brands and advertising ecosystem of the western region, particularly Mumbai.  We expect Chetan to spearhead a direct engagement with our potential advertisers by showcasing Vikatan's various strengths in magazines to TV content to Digital to YouTube to events and awards, and grow our revenue share from the western region." 


B Srinivasan, Managing Director of Vikatan Group said, "With a 93-year-old legacy and trend setting editorial approach, our flagship magazine Ananda Vikatan leads the Tamil magazine segment with 3.4 million total readership, according to IRS 2019 Q1. carries this legacy with the agility of a digital native. According to Comscore MMX report, is the No.1 digital platform in Tamil with 34 lakhs UVPM (January 2018 – February 2019). With 8 million subscribers for YouTube and 12+ million Facebook followers, digitally Vikatan is growing its strengths by each day."


He continued, "Marching towards its centenary, Vikatan Group is poised to grow with the millennial generation with strong underpinnings of credibility and content creation. Chetan Rama Amin with his wide ranging experience across TV genres and experience in the western region will drive a synergistic growth for our various media platforms.


With Mumbai being the advertising capital and a base to leading brands such as HUL, TATA group, Mahindra Group, Asian Paints and a portfolio of BFSI brands such as HDFC and ICICI, Chetan will not only play a key role in consolidating Vikatan’s business from this region, but also lead from the front to grow our business multifold from the western region. He will be instrumental in forging a mutually beneficial relationship with our advertisers by spearheading new revenue opportunities and bringing many national brands into Vikatan Group. I welcome Chetan Rama Amin into the Vikatan family and for taking it to newer heights."

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