Airbnb hires former Groupon CMO Vinayak Hegde
Hegde has been appointed as Lead, Global Marketing and Traffic Platform
Airbnb, the online hospitality service provider, has appointed Vinayak Hegde as Lead, Global Marketing and Traffic Platform, a role which just stops short of Chief Marketing Officer, a position that has been left vacant after Johnathan Mildenhall stepped down last year, according to media reports.
Hegde will also be in charge of all marketing activities for the company's Home division.
Hegde has nearly 20 years of marketing experience, having previously worked with Amazon, and later Groupon as its Senior Vice President and Global Chief Marketing Officer.
Speaking on the appointment, Greg Greeley, President of Homes, Airbnb said, “I'm thrilled for our company and our global community that Vinayak Hegde is joining Airbnb. His experience in global performance marketing will have a huge impact in bringing the benefits of the Airbnb way of travelling to guests around the world”.
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