CRIC

Yepme initiates creative pitch

According to industry sources, the pitch process for the e-commerce portal is currently underway. The account size is estimated to be over Rs 40 crore

e4m by Priyanka Mehra
Updated: Jul 11, 2013 7:35 AM
Yepme initiates creative pitch

E-commerce portal Yepme is on the lookout for a creative partner. According to industry sources, the pitch process is currently underway.

The account size is estimated to be over Rs 40 crore.

It may be recalled that the portal had appointed Lowe Lintas and Partners in April last year to handle its creative duties, following a multi-agency pitch.

The media agency on record for Yepme is Lintas Media Group.

Yepme has positioned itself as a fashion brand, providing customers with a bold and contemporary style statement. The portal initially showcased only men’s fashion wear. It introduced women’s wear last year to cater to a wider consumer group.

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