Welspun brings Amitabh Bachchan on board as brand ambassador

The brand's new campaign, featuring the legend, has been conceptualised by Leo Burnett and will run across television, print, digital platforms and OOH

by exchange4media Staff
Published - Sep 19, 2019 1:59 PM Updated: Sep 19, 2019 3:50 PM

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Amitabh Bachchan

Welspun India Limited’s domestic brand, Welspun, has announced the launch of its new campaign ‘Badal Dalo’, which aims to change existing, deep-seated perceptions about the home linen and flooring categories. Leading this campaign is Bollywood legend, Amitabh Bachchan, who has been roped in as the brand ambassador for Welspun.

Conceptualised by Leo Burnett, the campaign kick-starts with two TVCs starring Amitabh Bachchan. In first TVC, he plays a dual role. It shows the first character stepping out of a shower in a thin bathrobe and holding an ordinary towel, still drenched. The second, more geeky character switches on multiple fans to completely dry him up while simultaneously saying that one simply needs to change their towel to Welspun which is 100% cotton, supersoft and long-lasting with a ‘Jaldi Sukhe, Jaldi Sukhaye’ promise.

The second TVC for Welspun’s innovative product, the reversible bedsheet is slated to go live in the last week of September.

Commenting on the campaign, Dipali Goenka, Jt. Managing Director and Chief Executive Officer, Welspun India Limited, said, “Welspun, with its proclivity to innovate, aims to revolutionize the home textiles and floorings industry with its unique products. Through our ‘Badal Dalo’ campaign, we are trying to break various pre-conceived notions and myths that plague the categories, and drive behavioural change.”

She added, “We are delighted to bring Amitabh Bachchan on board as the brand ambassador. As we plan to create deep inroads within the Indian markets, we are confident that our association with the Bollywood stalwart, with his credibility and vast consumer reach and connect, will help drive greater brand resonance thereby fortifying the brand’s foothold in the industry.”

Speaking on the campaign, Rajdeepak Das, Managing Director India and Chief Creative Officer Leo Burnett South Asia, said, “The ‘Badal Dalo’ campaign is based on the insight that currently in the value driven home textile market there is a huge gap between pricing and quality. With their latest offering, Welspun plans to make quality home textile affordable and available to the mass market. When it comes to trust and credibility, few personalities have as much clout as Amitabh Bachchan making him the perfect fit for our campaign and helping us connect with a wider audience.”

The campaign will be running across television, print, digital platforms and OOH to connect with customers across the country.

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