Vodafone U’s #SortedHai campaign with Mithila Palkar unveils college life hacks
Vodafone U’s web series ‘Sort Cuts’ is a digital focus campaign to connect with college students for the new academic year
Vodafone Group’s digital engagement platform, Vodafone U, launches new marketing campaign to welcome college students to the new academic year with many propositions. The campaign features social media sensation, Mithila Palkar, in a web series ‘Mithila’s SortCuts’. Connecting with the young folks, Palkar shares some interesting tips to make college life #SortedHai.
A series of fun yet pocket friendly tips on college life, #SortedHai is conceptualised on a commonly used hook phrase amongst the youth. The first webisode ‘Having Friends Over’ caters to the partying needs of college students. With Vodafone’s latest proposition of 50 per cent off on Amazon Prime subscription, Palkar shares tips on having movie nights #SortedHai with Vodafone U.
Apart from this offer, there are a range of offers available to young consumers every Wednesday, Thursday and Friday on both, the phone recharges as well as deals in F&B, fashion and other youth centric spaces. The campaign is live on social media platforms like Facebook and Instagram. Vodafone U will also engage with college students at their campuses to further amplify the #SortedHai messaging.
Excited about the digital first campaign, Siddharth Banerjee, EVP – Marketing, Vodafone India, said, “As youngsters most of us have faced challenges of coping with a new academic year and looked for some resourceful hacks. Taking this insight, #SortedHai campaign aims to engage with youngsters to help them make the most of their campus life with some exciting propositions under the Vodafone U umbrella. Mithila Palkar represents the mobile savvy youth and help us engage with the college students digitally.”
Speaking about the creative process behind the ad campaign, Kiran Antony, ECD, Ogilvy & Mather said, “The youth today have limited pocket money and plenty of wishes. Vodafone U enables them through relevant offers, to experience most of it. We tapped into the social currency of today’s youth, our campaign idea #SortedHai is based on this understanding.
Vodafone Group is one of the world’s largest telecommunications companies and provides a range of services including voice, messaging, data and fixed communications. Vodafone Group has mobile operations in 25 countries, partners with mobile networks in 46 more, and fixed broadband operations in 18 markets.
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