Titan Eyewear unveils #FindYourSignatureStyle campaign with Ayushmann Khurrana

Conceptualised by Ogilvy, this will be the first campaign with brand ambassador Ayushmann Khuranna showcasing their in-house designed Signature collection

by exchange4media Staff
Published - Nov 9, 2019 8:00 AM Updated: Nov 11, 2019 3:56 PM
Titan Ayushmann Khurrana

The new campaign for Titan Eyewear #FindYourSignatureStyle has been synonymous with the brand's outlets but with the brand expanding its footprint across different optical stores and focusing on a larger, more stylish and consumer need-based range of eyewear and eyewear solutions. The TVC romances three important product lines of Titan and playfully showcases their uniqueness with an engaging screenplay to showcase the interplay of the large variety of their product portfolio & spectrum of Ayushmann’s versatility.

The campaign aims to establish Titan as the leading eyewear brand with a wide range of stylish yet affordable frames and sunglasses. This will be the first campaign with brand ambassador Ayushmann Khuranna showcasing their in-house designed Signature collection.

Speaking on the campaign, Shalini Gupta, Marketing Head of Titan’s Eyewear business said, “Consumers today are seeking new age materials, enhanced functionality and a deep design story. The TVC romances three important product lines of Titan and playfully showcases their uniqueness. We have crafted an engaging screenplay to showcase the interplay of the large variety of our product portfolio & spectrum of Ayushmann’s versatility.”

Tithee Ghosh, Managing Partner, Ogilvy said “The new campaign for Titan Eyewear has a surprise for audiences as Ayushman Khurana is launched as the brand's ambassador. Titan Eyewear has been synonymous with the brand's outlets but with the brand expanding its footprint across different optical stores and focusing on a larger, more stylish and consumer need-based range of eyewear and eyewear solutions, it was important to deliver this news in an engaging manner. The fit with Ayushman was very strong as he has established himself as a stylish actor with amazing range. The brand's message, therefore, gets delivered in an entertaining and credible way. We are confident consumers will engage with this ad as it has been crafted to leverage Ayushman's core essence of stylish approachability for Titan Eyewear which is also seen by consumers as a stylish but accessible brand.”

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