Swiggy brings in The Great Khali for joint birthday bash

The food delivery brand has launched a series of digital films featuring the wrestler

by exchange4media Staff
Published: Aug 20, 2022 4:00 PM | 1 min read

Swiggy

As part of its campaign to celebrate its 8th anniversary, Swiggy has launched a series of digital films featuring “The Great Khali”. This year, the veteran Indian wrestler will join in to celebrate his landmark 50th birthday along with Swiggy’s Big Birthday Bash.

The organically shot commercials are an extension of the celebrations with Swiggy inviting the world-renowned wrestler to celebrate his special day with them. Swiggy’s TVCs have become widely popular among viewers owing to their fun and quirky content. Staying true to its style of short, wacky commercials with minimal dialogues, the commercials are peppered with wry humor and a generous dose of Khali, who is upset about Swiggy stealing his thunder with its Big Birthday bash.

Commenting on the new campaign, Ashish Lingamneni, Head of Brand at Swiggy, said, “As we looked at different ways of creating excitement around our birthday celebrations and promotions, we found that the Great Khali also celebrates his birthday in August and is in fact turning 50 this year. This led us to a fun creative territory of Khali being peeved about Swiggy stealing his birthday month thunder with the Swiggy Big Birthday Bash. Through the light-hearted and organically shot ads, we invite all our customers to be a part of this joyful occasion by availing all exciting offers and deals.”