Sushant Singh Rajput to be the new face for Bata men’s collection
Bata already has Kriti Sanon as the brand ambassador for their women’s range and Smriti Mandhana as the face of their sports brand - Power.
European footwear major Bata has roped in Bollywood actor Sushant Singh Rajput as the brand ambassador to promote its new range of footwear. This is in line with Bata’s objective to make the brand relevant and aspirational amongst the young and trendy consumers.
The actor from Patna has acted in acclaimed films such as MS Dhoni & Kai Po Che and is quite popular among GenNext. Rajput will initially be seen promoting Bata’s new men’s casual collection.
Talking about the association, Sandeep Kataria, Chief Executive Officer, Bata India Limited, said, “Sushant is a multi-faceted actor who is a favourite amongst today’s youth with his performances and style. He is a perfect fit for the brand due to his charming persona and panache. He brings a freshness to the brand and we are happy to kick off this exciting partnership with him to make Bata more relatable to the youth.”
Sushant Singh Rajput said, “Bata has always been one of my favourite brands and I am super excited to be a catalyst of the brand transformation that Bata is undergoing. I have recently shot for their new ‘Be Surprised’ campaign showcasing the latest men’s casual collections. And believe me it will leave you surprised too.”
Bata already has Kriti Sanon as the brand ambassador for their women’s range and Smriti Mandhana as the face of their sports brand - Power. As Bata’s new brand ambassador for men’s footwear, Sushant Singh Rajput will be seen promoting Bata’s popular brands, including the newly launched Bata new men’s casual collection.
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