Sulekha launches digital campaign highlighting an array of expert services

The ad campaign will be promoted on video platforms like Facebook, Google Display, YouTube and Instagram

by exchange4media Staff
Published - Jun 22, 2019 4:00 PM Updated: Jun 22, 2019 4:00 PM
Sulekha Ad

Sulekha, the tech-AI platform for expert services, has announced the launch of its new digital campaign highlighting its bouquet of expert services. The smartphone revolution in India has made possible a technology surge that lubricates the wheels of commerce between consumers and SME-SPs.

Through this campaign, Sulekha wants to offer expert services, to cater to specific consumer needs. The brand’s new brand positioning for the consumers, “Fast, free way to get experts”, highlights the three pillars: ‘Fast’ connotes Easy to Use, ‘Free’ conveys No Cost to User, ‘Experts’ signifies subject matter expertise and high quality.

Based on the research on its consumer base, Sulekha has come up with the following insights:

  • Consumers look to digital platforms when they need experts
  • Consumers trust digital platforms to give reviews & ratings of experts
  • Consumers want a quick solution to their service needs

Sulekha drew from these insights to create this campaign. The digital ad demonstrates a fast and easy way to communicate with expert service providers to cater to specific service needs that could be fulfilled using the Sulekha app. The digital ad campaign has been conceptualized by Mind Your Language produced by Happy Unicorn and directed by Hari.

The ad campaign will be promoted on video platforms like Facebook, Google Display, YouTube and Instagram with a multi-crore budget.

Speaking on Sulekha’s new digital ad campaign, Satya Prabhakar, Founder & CEO of Sulekha, said, “The services industry is a lucrative market worth of approximately $110B. With this new digital ad campaign, we wish to highlight the expert services offered by Sulekha. Sulekha is the largest expert services platform in India and connects 20 million consumers with service professionals each year. Sulekha enables 3 million connections between consumers & service professionals each month. All of this happens within minutes of consumers posting their need on Sulekha.”

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