Sonu Sood joins Pepsi ‘Salaam & Namaste’ campaign

Sood joins Pepsi brand ambassador Salman Khan who kicked off the digital-forward campaign last week

e4m by exchange4media Staff
Published: Jun 3, 2020 12:36 PM  | 2 min read
Sonu Sood

Actor Sonu Sood joins Pepsi in its video campaign that aims at championing the cause of contactless greetings and encourages adherence to social distancing norms through the simple act of doing salaam or namaste.

With this video, Sood joins Dabangg co-actor and Pepsi brand ambassador Salman Khan who kicked off the digital-forward campaign last week.

Sood shared an Instagram video in which he is seen dancing to the tunes of SWAG SE SOLO.

His collaboration with Pepsi comes as no surprise as the actor has emerged as a real-life hero in the past few weeks. The actor has helped hundreds of migrant workers stranded in different parts of the country owing to the lockdown by providing transportation, food supplies and more.

On the association Sood said, “I am proud to partner with Pepsi in driving the message to maintain social distancing thereby encouraging people to be responsible citizens. As we embrace the new normal, social distancing is the need of the hour and as public figures, it is our responsibility to communicate the importance of ensuring safety for ourselves and others. The act of greeting with Salaam and Namaste is simple yet effective and I have huge respect for people who are abiding by these contactless forms of greetings with Swag.”

Speaking on the campaign, PepsiCo India spokesperson said, “Pepsi as a responsible brand aims to champion the cause of contactless greetings by encouraging people to use Salaam or Namaste. With social distancing being the new reality, we would need to re-evaluate the way we greet each other and through the video, we want to encourage people to act responsibly as they imbibe traditional greetings to communicate.”

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