Sachin Tendulkar shares tips on beating exam stress in new Luminous campaign

Luminous has been curating the #BeExamReady campaign for the last two years

e4m by exchange4media Staff
Updated: Feb 24, 2020 12:15 PM
Sachin Tendulkar

Luminous Power Technologies has announced a special #BeExamReady social media campaign with brand ambassador Sachin Tendulkar.

The campaign has been curated around the stressful exam days and how being prepared keeps stress at bay.

Luminous has been doing this campaign for the last two years on social media during the exam time. This year, it has roped in Tendulkar for a video message in which he is seen sharing his own life experiences to beat the stress.

In the video message, Sachin urges children to set their own targets and be their own competition as opposed to comparing themselves with others. He also requests the parents to not put unnecessary pressure on their children and create a calm environment and a happy home - “Khushiyon ka Ghar” - to yield better results.

Talking about his association with Luminous and the new campaign, Tendulkar says, “It has been a wonderful experience collaborating with Luminous on various initiatives. #BeExamReady campaign is practical and very well-timed. Exam time can sometimes be quite challenging, and it is important to ensure that our children are not burdened with unnecessary pressure during this crucial time. Luminous, like always is doing a wonderful job in successfully finding solutions for consumer needs while also performing their social responsibility by undertaking important initiatives.”

Introducing the campaign, Sachin Bhalla, Senior Vice President, Marketing, Luminous Power Technologies, said: “I am thankful to Sachin for sending across this powerful message on behalf of Luminous Power Technologies. We have observed that exam days are very stressful and demanding for children. Through this campaign, we aim to address this problem. Sachin is a living legend with great values and experiences and his association builds a strong brand connect with our consumers while also amplifying the reach of our message. We believe that Sachin’s real life tips and tricks will definitely help children.”

Sachin Tendulkar was roped in as the brand ambassador for Luminous Power Technologies in 2010. The company has recently extended its partnership with Sachin by five years till 2024.

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