Royal Stag’s latest campaign traces the journey of world’s 7 best cricketers
The ‘It Starts with You. Make it Large’ campaign has been created by Ogilvy & Mather and directed by Llyod Baptista
Published - 24-December-2018
Seagram’s Royal Stag has announced their all new campaign, ‘It Starts with You. Make it Large’. The campaign features seven world class cricketers – South Africa’s Faf du Plessis, England’s Ben Stokes, India’s KL Rahul, West Indies’ Andre Russel, New Zealand’s Kane Williamson, Australia’s Mitchell Starc & Sri Lanka’s Angelo Mathews.
With the ICC World Cup around the corner, Royal Stag, which also is now a partner to ICC, has enrolled this legendary brigade of brand ambassadors who are the perfect personification of dreaming, achieving and making it large.
The latest TVC, created by Ogilvy & Mather and directed by Llyod Baptista, features all seven of this impressive roster of global cricketing icons. Created with an upbeat background score, the campaign captures the emotions, hard work and grit of these seven global cricket stars as they approach the moment they all dreamt of – playing for their nation at the world cup. The overall theme is energetic, perky and shouts out a strong message “If you want to make it large, it Starts with You!”
Speaking on the campaign, Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India said, “Royal Stag has always been an iconic brand that has inspired people to dream, achieve and make it large in life. The brand has been associated with cricket since the year 2000. We are extremely excited to release our latest campaign that captures the spirit of today’s generation that is ambitious, embodies self-belief and is willing to go the distance to fulfil their dreams. Ahead of the biggest cricketing event, World Cup 2019, we aim to give cricket fans an upbeat, emphatic film that best brings out the “Make It Large” philosophy of Royal Stag.”
Talking about the association with global cricket idols, he further added, “We have signed on these legendary icons who embody the brand in sweat, spirit and hard work. Their journey from debut to date, has been inspirational, where now, they are unanimously acknowledged as one of the prominent players of the game, across all formats”.
Sharing his experience, Piyush Pandey, Worldwide, Chief Creative Officer, Ogilvy, said, “The cricket World Cup is the largest stage there is for a cricketer and what better brand to pay tribute to that stage than Royal Stag. The latest commercial features seven of the world’s best cricketers and traces their journey from dreaming the big dream of playing for their country, to passionately working toward it and finally achieving it. Royal Stag’s ‘Make it large’ is today an inspiring life philosophy and with this commercial, the brand finds another storyline of motivating millions of people to ‘make it large’.”
Kane Williamson, Captain, New Zealand National Team, said, “I have always believed that only if you dream big, you can succeed in life. Royal Stag’s ‘Make It Large’ ethos reiterates the same philosophy. From keeping a strict control on my diet to rigorous gymnastic training, I have focused on remaining true to my journey to be able to achieve my dreams. I am glad to collaborate with Royal Stag and look forward to creating and celebrating some ‘Make it Large’ moments with them.”
Faf du Plessis, Captain, South African national team, said, “Sports run in my blood. I come from a family where it has always been about dreaming and achieving those dreams with extreme passion and hard work. Be it a cricket match or my passion for rugby, I believe in living every moment. Royal Stag’s philosophy of ‘Making it Large’ mirrors my motto of - make every moment a wining moment.”
Speaking about the association, the Australian fast bowler Mitchell Starc said, “I am a perfectionist in life and I have always worked hard to achieve big on my road to success. Whether it is about heavy training, workouts, bowling arm flexibility exercises and drills or practicing ‘Yorkers’ to get it right in Death Overs, I always put in my complete effort towards winning. So, I can thoroughly relate to Royal Stag’s ideology of ‘Make it Large’ which motivates everyone to work hard and achieve their dreams.”
One of the most explosive all-rounders on the field, Englishman Ben Stokes, said, “Cricket happened to me at a very young age. Ever since my first innings, I have always dreamt of making it large at international cricket and was motivated to train hard to make this dream a reality. Royal Stag’s promise of ‘Make It Large’ reflects my journey of hard work during each practice session, hours of swimming and sprinting that pushed me to give my best shot. I am proud to associate with an iconic brand such as Royal Stag as it represents my own philosophy - Dream, Achieve and ‘Make it Large’ in life.”
Our very own KL Rahul, one of the most talented batsman in the India cricket teams’ lineup, said, “Every time I get on to the field, I endeavor to achieve big. I motivate myself to give my best performance. Royal Stag’s philosophy of ‘Make it Large’ resonates very strongly with me. Be it sprinting for each run on the pitch, or sweating myself out at the Gym, I always push myself to work hard to fulfill my dreams, thus making every moment large for me!”
Former Sri Lankan Team Captain, Angelo Mathews, said, “A true sportsman requires both physical and mental strength to succeed. I have worked rigorously to build my stamina through uphill running and rope climbing; and have worked on my mental strength through meditation. This strength helps me in giving my best on the cricket pitch every time whether I am batting or bowling. I have pushed myself every single day to fulfil my dreams and make it big in life. So, I strongly relate to Royal Stag and their brand ethos that motivates people to dream, word hard and achieve large.”
Andre Russell, the all-rounder from West Indies, said, “Success has not come easy to me. As a country boy who had passion for cricket and a dream to make it big in life, I have worked extremely hard to get where I am today. I used to practice all by myself and trained for the game by throwing balls, running around the hills and exercising. I believe Royal Stag’s ‘Make it Large’ proposition reflects my own journey of how I dreamt large and worked towards achieving those dreams.”
This new campaign and the association with global cricketers defines the larger than life attitude by bringing forth such individuals who aspire to make it large in every aspect of their lives and communicates the brand’s ideology in a truly fast-paced and universal way.