Reliance General Insurance's #CoveredHai campaign brings back childhood cricket memories

Created in collaboration with AGENCY09, the video campaign is live across digital media

e4m by exchange4media Staff
Updated: Jul 13, 2019 8:38 AM

In its continuous efforts to support customers, Reliance General Insurance Company Limited (RGI), a 100% subsidiary of Reliance Capital, rolled out its digital marketing campaign #CoveredHai.

The campaign takes consumers on a nostalgic experience with a video that integrates insurance expectations with unforgettable memories of childhood cricket situations.

It aims to connect with consumers emotionally by conveying the message that unforeseen situations like losing the only ball, bad weather, or even parents ending a child’s game, etc. may not be covered, however the broken windshield of our vehicle certainly is.

#CoveredHai reinforces the brand’s mission to satisfy your need for insurance cover in crucial times. 

Created in collaboration with AGENCY09, the video campaign is live across digital media, including social media platforms. It will also directly reach out to viewers via Hotstar.

Rakesh Jain, CEO, Reliance General Insurance, said, “Cricket happens to be India’s most loved and celebrated sport and #CoveredHai connects with fans across the country during this season to strengthen our existing relationship as well as build new ones.”

Gautam Anand of AGENCY09 added, “Indians have a nostalgic bond with cricket. We thought of giving insurance a different take with this Insight.”


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