Raw and Defining: Reebok launches a series of videos with Kangana Ranaut

The series of videos show the brand ambassador embracing tough fitness in everyday life

e4m by exchange4media Staff
Updated: Jul 5, 2018 8:51 AM

Unlocking true human potential through the power of fitness, Reebok India has released a series of videos showcasing in a never seen before avatar, brand ambassador Kangana Ranaut. The actor who is known for donning off-beat roles and redefining conventions is seen flipping tires, doing handstand push-ups, box jumps, kick boxing and is even seen doing monkey bar exercises on a scaffolding. Kangana, through her rigorous routine challenges the norm, defies the odds and punches the pressure to Be More Human.

Talking about these videos, Silvia Tallon, Senior Marketing Director, Reebok India, said, “At Reebok, we endeavour to achieve greatness by unlocking the power of fitness and our brand ambassador Kangana Ranaut echoes that belief strongly. Kangana’s association helps us strengthen our commitment to building a ’women first’ brand and is a step forward in accomplishing the leadership position in the Indian fitness market. Kangana aptly depicts the importance of fitness in defying the odds and rising above the challenges through her rigorous workout, her fitness levels are inspiring and that is clearly visible through these videos.

Sharing her experience of shooting these videos, Kangana Ranaut, Brand Ambassador, Reebok India said, “Fitness shouldn’t be a task but way of life and to live this lifestyle, all you have to do is step out a little more and be active. Mix it up and try out different forms of fitness, You don’t need any specific equipment or any arena, just look around, “Our gym is everywhere”

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