Ranveer Singh Launches Carrera’s Global Campaign in India

Carrera launched the #DRIVEYOURSTORY campaign in India through a candid film of Ranveer Singh which was premiered at the launch event

e4m by exchange4media Staff
Updated: May 3, 2018 4:02 PM

Lifestyle brand, Carrera launched its latest campaign, #DRIVEYOURSTORY in the presence of brand ambassador, Ranveer Singh,  Kyriakos Kofinas Managing Director IMEA & APAC.

Carrera launched the campaign in India through a candid film of Ranveer Singh which was premiered at the launch event last night in Mumbai. In the #DRIVEYOURSTORY film, Singh will not only be seen talking about his life but also his struggles, the hard work, the passions that went into making his dreams come true and being where he is now. The film is shot by the director/DOP, Denzil Machado.

The brand’s hashtag #DriveYourStory states Carrera’s attitude and approach to life. It talks to, and is about, people who have the courage to be themselves, to take their lives into their own hands and literally drive their own authentic stories.

Resonating with the brand’s core elements, Singh said, “I am very proud to be the brand ambassador for Carrera. The #DRIVEYOURSTORY campaign is close to my heart as it traces my journey to achieving my one big dream. Carrera is all about shaping personalities, for people who are forward looking, authentic and I hope that through our association we will set a benchmark in this industry.”

Carrera also showcased their latest SS18 collection at the event.

Talking about Carrera’s #DRIVEYOURSTORY campaign, Kyriakos Kofinas, Managing Director IMEA and APAC for Safilo Group, said, “We are thrilled about Carrera’s new campaign #DRIVEYOURSTORY with the Bollywood sensation Ranveer Singh. We have had an amazing year of association with Ranveer Singh and he has added his charismatic flavour to the brand. It has been our constant endeavour to come up with innovative campaigns and collections that appeal to today’s millennials.”

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