Quo sets shop in India, Kamal Oberoi roped in as Chairman

Kamal Oberoi, ex-Chairman and MD, M&C Saatchi, will spearhead the Indian operations for Quo, a global brand creation, communications and representation specialist dedicated to the travel, tourism and hospitality industry.

e4m by Deepika Bhardwaj
Updated: Nov 23, 2011 8:51 AM
Quo sets shop in India, Kamal Oberoi roped in as Chairman

As the Indian Travel and Tourism Industry grows from 100 US$ billion in 2008 US$275.5 billion by 2018 with an impressive 9.4% annual growth rate, it is not only the Global Hospitality and Tourism brands setting up presence in India, dedicated communications consultants are also eyeing this market to help brands leverage the booming opportunity in India. Calling them the world's first and only consultancy to specialize entirely on the travel, tourism and hospitality industries, QUO launched its Indian Operations in the Capital yesterday.

Speaking on the reason behind entering the Indian Markets now, David Keen, CEO, Quo Global said, “Though Indian culture and tourism is renowned around the world, the industry is still underleveraged in India. Indian Hospitality is at the cusp of massive brand segmentation. Increasing disposable incomes, burgeoning middle class, Entrepreneurs getting aggressive in this domain are all a perfect harbinger for being in this Industry right now. We have brought together a team of thinkers who share the QUO philosophy that brand culture defines every aspect of the customer journey, not just the logo and tagline and aim to be a part of this growth story.”

Incredible India and Kerala’s God’s Own Country are perfect examples of communication hitting the right note for tourism industry. Speaking on how Quo will differentiate itself from other agencies who also handle businesses in the same domain, Kamal Oberoi, Chairman, Quo India said “There are specialized doctors and there are general physicians. We are the specialised doctors of the Travel, Tourism and Hospitality Industry. The depth and width of experience Quo has of serving this Industry is parallel to none. We would bring better and focused solutions to the table that are relevant. Our belief is that the very future of branding and communications is niche.”

David added to Kamal saying “Quo globally has culturally driven strategic approach. We focus on culture of an organization, embracing that culture. We don’t react, we are proactive. We believe in drawing cultures out of the organization and take that as the basis, as cultures shapes the world.”

Quo India has started with their first office in Delhi. Joining Kamal is the former head of the Hospitality practice area for Perfect Relations, Caroline Rowe. Setting up in India is a part of Quo’s extensive plans of expanding around the world. Having a presence already in London, Munich, Bangkok and opening offices in Delhi and Ho Chi Minh City, the group plans to expand itself in Chicago, Hong Kong, Manila, Milan, Paris, Shanghai and Singapore by 2012. Services by Quo include QUO Consult, Strategy, Talk, Representation, Create, Digital, Media and Advocacy.

Informing about the plans for India, Keen specified “We will begin from Delhi and would probably have a satellite office in Mumbai. Our Client servicing people will be based out in India, global experts will be brought in as and when needed for certain projects. We have specialized teams in Vietnam handling Mobile, London handling creative, Thailand handling websites and that expertise would be available for our businesses here. We are starting with 4 members right now and plan to make it 12 by end of 2012. In Kamal, we have found the best leader. He is a humane, down to earth, clear thinking person who has experience, local knowledge and credibility. Under his leadership, I am positive Quo will do great in India.”

For the record, QUO Global client portfolios cover most of the globe and embrace small and large destinations and multiple hospitality companies. QUO leaders bring with them decades of experience. Notable QUO clients include; Las Vegas, New York, Chicago, Amari (ONYX Hospitality), UNESCO, Accor, Per Aquum, Jetwing, Zinc Hospitality, Brunei, the Sofitel, the St. Regis, the Metropole, the Sukhothai and the Tourism Council of Bhutan.


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