Polycab closes a broadcast sponsorship deal for IPL 2018

Polycab becomes the first company to crack a deal for this major sporting event

e4m by exchange4media Staff
Updated: Jan 25, 2018 8:49 AM

Polycab, Indian electrical equipment and cable brand, closes a broadcast sponsorship deal for the Indian Premier League 2018. According to media reports, the company has completed the negotiation for the IPL on-air sponsorship in the associate broadcast sponsor category for IPL 2018.

Though an official announcement is still awaited, sources associated with the deal, say the one-year contract is closed between ₹70-80 crores.

For the uninitiated, this will be the second successive year for Polycab to have a brand association with IPL.

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