Percept curates pro bono public service communication campaigns for govt bodies

Percept has joined the COVID-19 fight with multiple films for the Mumbai Police, Pune Police, Pune Municipal Corporation and Pune Cantonment Board

e4m by exchange4media Staff
Updated: Apr 27, 2020 11:52 AM

Percept has joined the fight against the Coronavirus pandemic by undertaking a series of Pro Bono Public Service Communication campaigns for government agencies across the country. The objective of the films was to create mass public awareness on the importance of ‘Social Distancing’ and ensuring that citizens follow the ‘Stay at Home’ rules in the wake of the Covid-19 pandemic that has swept the country.

The first film was for the Mumbai Police titled ‘Mumbai First…Together We Can’ and was launched on 30th March, 2020, on the official Mumbai Police social media handles. The film aimed at instilling confidence in Mumbaikars that the Mumbai Police is committed to their safety with an appeal to citizens to help them win the war against COVID-19 by strictly following the Stay at Home Government directive.

The campaign emphasized that Mumbai can only win the Covid-19 battle collectively by following rules, while pointing out that the massive infrastructure of Mumbai would function seamlessly during the lockdown due to the sacrifice, dedication and tireless efforts of the Mumbai Police.

The next was for the Pune Police titled ‘Stay Home Stay Safe...Will Do More....Together We Can’.

Percept also joined hands with the Pune Municipal Corporation (PMC), Pune Cantonment Board (PCB) and Kumar Properties to create an emotive Hindi Film titled “Hum gharpe surakshit hai kyon ke kuch log apna farz din raat nibhate hai".

The film showcases multiple measures undertaken by PMC and PCB to ensure thorough sanitization in every area of Pune to ensure the security of Punekars and acknowledges the heroic efforts of all the Doctors, Medical care staff, Sanitation workers on the streets, Water and Electricity supply departments, Fire Brigade Units and all the other visible and invisible ‘Karmacharis’ (service providers) who are committed towards performing their invaluable role in this combined fight against COVID-19.

A senior official from Percept Limited said: “It is vital for the citizens of our country to understand the gravity of the current situation and maintain faith and confidence that our government is doing everything possible to safeguard us from the threat of COVID-19. Our government agencies have been putting in extraordinary efforts towards ensuring that all of us remain safe. It is important that their heroic efforts be recognized and communicated to the citizens of our country. As a member of the media fraternity it is our duty to create public awareness and drive home the message on the importance of ‘Social Distancing’ and maintaining the ‘Stay At Home’ directive. ‘Stay Home, Stay Safe…Only Together Can We win this battle.”

Percept had also recently conceptualized and produced a Film for OPPO titled ‘Stronger With Hope’. The OPPO CSR initiative thanked the frontline warriors for their courage, strength, resilience and efforts to keep all citizens safe during this difficult time.

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