Patanjali Range of Products leads BARC’s Top 10 Brands@ Week 33
Dove Cream Bathing Bar and Horlicks moved to second and third spot with 10,324 and 10,248 insertions respectively
Published - Aug 25, 2017 7:35 AM Updated: Aug 25, 2017 7:35 AM
Patanjali Range of Products reigned BARC’s Top 10 Brands for Week 33 (August 12–18) with 13,626 insertions after a long gap.
Dove Cream Bathing Bar and Horlicks moved to second and third spot with 10,324 and 10,248 insertions respectively.
Lux Toilet Soap retained its fourth spot with 9569 insertions.
Airtel Postpaid Promise and Axis Bank Credit/Debit card slipped to sixth and seventh spot with 9187 and 8993 insertions respectively.
Surf Excel Easy Wash and Videocon D2H slipped to eighth and ninth spot with 8522 and 8146 insertions respectively.
Harpic10X entered the list at tenth spot with 8092 insertions.
In the Top 10 Advertisers list, Hindustan Lever, Reckitt Benckiser (India) and Procter & Gamble retained the top three spots with 1,66,388, 66,737 and 29,687 insertions respectively.
ITC Ltd, Brooke Bond Lipton India, Patanjali and Super Cassettes Industries moved to fourth, fifth, seventh and ninth spot with 25,258, 23,827, 21,369 and 18,474 insertions respectively.
Cadburys India and Colgate Palmolive India slipped to sixth and tenth spot with 22,445 and 15,902 insertions respectively.
Smithkline Beecham entered the list at eighth spot with 19,836 insertions.
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