Pass Pass launches new campaign to celebrate the spirit of friendship

The campaign has a short video showing the value of closeness of heart by reliving memories of relationships at a time when social distancing is essential

e4m by exchange4media Staff
Updated: Aug 1, 2020 12:00 PM
Paas Pass

To celebrate Friendship Day, Pass Pass, the mouth freshener brand, has launched a new campaign ‘Iss Dosti Mein Hai Kuch Khaas’.

This short video shows the value of closeness of heart by reliving memories of relationships at a time when social distancing is essential. The story line is based on ‘Door se he sahi, is saal manate hain dosti dil ki nazdeekiyon se’.

Commenting on the campaign, Arvind Kumar, Jt. General Manager, Marketing, Confectionary said, “The philosophy of our brand inspires togetherness. With ‘Iss Dosti Mein Hai Kuch Khaas’, we celebrate the spirit of unconventional ‘Friendships’ that we forge within our families and with people around us. These are created from a sharing of moments, the closeness, which is truly a bond like no other and needs to be valued.”

The video opens with a beautiful melodic track, weaving the bonds of ‘friendship’, as it moves on from one relationship to the other. It is also a reminder that the finding true friends are valuable gifts that are always there for you and these have to be cherished at all times.

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