Orangina assigns advtg mandate to Dentsu

Dentsu Media will handle the media duties while Dentsu Communications will take care of the creative

e4m by exchange4media Staff
Updated: Dec 18, 2012 7:10 PM
Orangina assigns advtg mandate to Dentsu

Beverage brand Oragina has assigned its advertising duties to the Dentsu Group India. While Dentsu Communications will handle the creative duties, Dentsu Media will look after the media requisties of the brands.

The beverage will be manufactured and marketed in India by Suntory Narang Private Limited, a joint venture between Suntory Group and Narang Group.

“We are very excited and confident for a successful launch of Orangina. Partnering with Dentsu will propel our communication and media strategy to build strong brand equity,” said Avik Sanyal, COO, Suntory Narang.

Dentsu Media’s CEO Divya Gupta added, “Dentsu Media is excited, looking forward to working on Brand Orangina in India. Together with the Suntory Narang team, we will craft passionate and incisive media strategy to shake the market.”

Arijit Ray, CEO, Dentsu Communications remarked, “Orangina is a great brand to have on the roster and we’re looking forward to working closely with the Suntory Narang brand team to build and evolve a distinctive communication charter for Brand Orangina in India.”

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