Nestlé celebrates Valentine's Day with KitKat Chocoluv Stories

Nestlé KitKat Valentine's campaign narrates new-age love stories through innovative packaging, when put together they form complete messages

e4m by exchange4media Staff
Updated: Feb 10, 2020 4:06 PM

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Nestle KitKat Valentines

You know Valentine’s Day is around the block when the streets are filled with red- heart insignia, every social wall is full of poetically written love posts and the entire city is on a romantic break. This Valentine’s Day express your love and write your unique love stories with Nestlé KitKat.

Nestlé  KitKat takes a break from the ordinary and announces a unique campaign narrating new-age love stories through innovative packaging. Just like it takes two hearts to make one strong bond of love, two packs of KitKat come together to complete messages of love like Hey you- Friend Let’s Be More etc.

Not only this on its premium range- KitKat Dessert Delight, but there are also new uniquely designed moulds, wherein, every chocolate cube has some word written on it. One can put these words together and create their unique “Chocoluv stories”. Apart from this, the newly launched, KitKat Dessert Delight Rich Chocolate Fudge has a new pop-up greeting card pack. The pack combines the traditional romantic custom of gifting your loved ones a bar of chocolate and a greeting-card together.  

Commenting on this initiative, Nikhil Chand, Director – Foods and Confectionery, Nestlé India, said “Nestlé  KitKat aims to always engage the youth with innovative and exciting activations. This year, KitKat celebrates Valentine’s with the world’s first KitKat having a chocolate love story in the moulds itself. These chocolate pieces can be arranged in different ways to make special love stories. Our new launch of KitKat Dessert Delight Rich Chocolate Fudge offers a unique combination of greeting card and delicious chocolate treat which makes for a wonderful gift for your loved ones. Also, the innovative love break packs of KitKat allow youngsters to join two packs and express their love to anyone they wish to.”

Nestlé KitKat has also introduced a strawberry flavour version, for those who like to keep it simple and express their love through this limited edition pack.

To celebrate the spirit of new-age love, KitKat Dessert Delight would also be launching a co-branded TVC with the upcoming Bollywood feature film ‘Love Aaj-Kal’ celebrity, Sara Ali Khan.” The KitKat love-break and chocoluv stories are available across all leading retail stores.

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