Mindshare keeps up its game through the year; wins big at EMVIEs, IDMA, ICMA, ABBY and more
The global media agency has retained its position as the agency of the year at almost all events held throughout the year
Mindshare has been sweeping majority of the awards at almost all significant advertising and media awards held globally. While the ad agency won big at the recently held EMVIEs 2017 with 9 gold, 7 silver and 12 bronze metals and a total points tally of 265, it also won top honours at a few of the most prestigious events held through the year including IDMA, Media Ace, ICMA, BW Applause, Maddies and Goafest, among others.
At IDMA, Mindshare won 4 medals. The agency bagged 1 Gold, 2 Silvers and 3 Bronzes. At exchange4media’s Media Ace’s, it won the Agency Of The Year title. At the Media ABBY Awards (Goafest 2017), which is one of the most esteemed annual marketing and advertising events, the agency topped the winners’ list with 10 metals. At the content marketing awards (ICMA), the agency grabbed a whopping 11 titles.
Speaking about Mindshare's winning streak, Devendra Deshpande, Head, Content+ at Mindshare, said, "This is an appetite we do not want to let go of. Our cycle has always been consistent, and it starts with a lot of hunger. A month before the awards, the hunger turns into rigour which finally becomes celebration."
The secret to winning an EMVIE, he said, lies in exhaustive preparation and rehearsals. "We have got to get everything right across all aspects, be that writing the entry or getting the AV and presentation right." He added that the true preparation begins when the team starts working on the marketing strategy for the client. The journey begins from the business challenge that clients present and the idea that germinates from there, he said. "If you look at the campaigns that won this year, be it Star India'a Ek Nayi Soch, Nike's Da Da Ding or the Bagpiper Films, most of these templates were the first time ever," he said.
Star Plus’ Ek Nayi Soch campaign won 3 gold, 1 silver and 2 bronze metals. The Content Raid by Kabaddi World Cup 2016 and One Big Blue - Kabaddi World Cup campaigns for Star Sports won one bronze and one silver metal, respectively. Preeti Mascarenhas, Principal Partner – Strategy, Mindshare, who worked on the Star India Ek Nayi Soch Campaign, called the campaign a revolution and said that the campaign stood out for many reasons, "The campaign came alive through multiple ideas through the year." Keeping the conversation alive throughout the year helped the campaign, she said.
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