Max Healthcare comes up with #ASelflessWish campaign to encourage organ donation

The campaign has been designed and executed by Dentsu Impact

e4m by exchange4media Staff
Updated: Dec 26, 2019 2:57 PM
Max

On the occasion of Christmas, Max Healthcare has taken a different approach to this gifting tradition with their campaign - #ASelflessWish.

The campaign has introduced a 2-minute upbeat acapella music video based on a popular Christmas carol to reach out to people and encourages them to pledge to become an organ donor and give the gift of life to those in waiting.

Talking about the campaign, Mohan Menon, Vice President, Head, Marketing & Digital, Max Healthcare said: “As per an Organ India report, there’s a need of 200,000 kidneys, 50,000 livers and 50,000 hearts in the country. And Organ Donation, despite so much effort of creating awareness, is still shrouded in myths and misgivings. Christmas is the time for wishes coming true and gifts being shared. We thought that through the #ASelflessWish Campaign, we could bring light to this important issue and get more people to participate in pledging their organs.”

The campaign includes an online video, radio promotion and on-ground activations to reach more people to pledge for the cause. The campaign has been designed and executed by Dentsu Impact.

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