Madison wins McDonald’s Rs 15-cr media account

After the much-coveted win of Marico media account, Madison has added the media duties of McDonald’s to its kitty. Chairman and Managing Director, Madison Communications, Sam Balsara confirms the development.

by exchange4media Staff
Published: Mar 22, 2004 5:41 PM | 2 min read

Madison wins McDonald’s Rs 15-cr media account

For Madison, it’s a season to win. After the much-coveted win of Marico media account, the agency has added the media duties of McDonald’s to its kitty. Confirming the development, Chairman and Managing Director, Madison Communications, Sam Balsara said: “The win comes close on the heels of Marico; this makes us doubly happy. McDonald’s is one of the world’s largest advertisers, which is why we are thrilled to add the name to our small, but select list of advertisers. We feel that our innovative thinking, positioning, philosophy and infrastructure sets us apart from other media agencies, which is probably what worked in our favour with McDonald’s.”

The account is pegged at a tidy sum of Rs 15 crore and was previously handled by Optimum Media Solutions.

In a recent development, McDonald’s had moved its creative duties to Leo Burnett, after an eight-year-long marriage with Mudra. Needless to say, the development spelt considerable losses to the agency, which practically raised the brand in its own backyard ever since the food retailer, stepped into Indian market.

DDB Worldwide (one of the main networks within the Omnicom marketing services group) and Leo Burnett are on the global roster of the McDonald’s creative account. Among many other regions, DDB handles McDonald’s in Australia, New Zealand, USA and, till recently, in India, through Mudra Communications, where DDB owns a 10 per cent equity stake.