Lizol unveils disinfection-focused campaign ‘Safe To Touch’

The campaign has been conceptualised by McCann

e4m by exchange4media Staff
Updated: Sep 5, 2020 9:11 AM

Lizol has unveiled its new campaign ‘Safe To Touch’. It is focused on raising awareness during the ongoing pandemic on the importance of surface disinfection to help fight germs and viruses.

Sukhleen Aneja, CMO, Marketing Director, RB Hygiene, South Asia said, “Lizol is a Global disinfection champion and has been working towards educating consumers on the need & importance of surface disinfection to protect our loved ones during the ongoing pandemic. We are experiencing a heightened hygiene consciousness around us and in that context it’s important for us to educate consumers on the need for Surface disinfection along with Personal hygiene. Lizol’s range of Disinfectant multi-surface cleaners have been tested and proven effective at killing Covid-19 virus. With the new campaign Lizol aims to educate consumers to not just Clean but Disinfect their homes making every surface Safe to Touch.”

Dr. Skand Saksena, Director R&D, RB Hygiene Home, South Asia said: “At RB, we exist to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. Lizol Disinfectant Surface Cleaner is one of the leading hygiene products in RB’s portfolio that has been tested and proven to be >99.9% effective against the Sars-Cov-2 virus. These findings have established that Lizol Disinfectant Surface Cleaner prevents the spread of this deadly infection by disinfecting contaminated surfaces and helps in keeping homes clean and germ free.”

The new campaign is a behavior change campaign conceptualised by McCann and is aimed at educating consumers.

Commenting on the same, Prasoon Joshi, CEO and COO, McCann Worldgroup said, “This film is about educating consumers on protecting themselves and their families from germs and viruses which is very important and relevant in the current scenario. The campaign looking at creating awareness on germs at home not just on the floors but multiple surfaces like doorknobs, kitchen counters etc.”

The ‘Safe To Touch’ campaign will be pan-India and in multiple Indian languages, focusing on the need to clean and disinfect surfaces to keep loved one’s safe and break the chain of infection.

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