Likee launches Independence Day campaign with Hima Das

With this campaign, the short video creation platform expects to hit Guinness World Record with the most number of people waving flags virtually to express their love for the country

by exchange4media Staff
Published - Aug 12, 2019 3:11 PM Updated: Aug 12, 2019 3:11 PM
Hima Das

Likee, the short video creation platform from Singapore-based BIGO Technology, has launched a campaign 'No matter where I am, #IAMINDIAN' for Independence Day. The campaign will see Indian users creating high energy videos and duet videos while waving Indian Flag.

Likee has also introduced new effects and stickers that users can add to their videos. With this campaign Likee expects to hit The Guinness World Record with the most number of people waving flags virtually to express their love for the country. Likee has looped in India's international sports sensation Hima Das to launch the campaign.

On the special campaign, Aaron WEI, Vice President, BIGO Technology said: "The level of enthusiasm and creativity of Indian youth in the past campaigns organized by Likee was beyond any measure. Our I-Day celebration campaign is yet another campaign where we expect high level of engagement and we aim to hit a Guinness World Record with this particular campaign. Considering the expected notable impact of our special campaign, it is not an ambitious target."

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