KIAB turns into a hub for OTT promotions

JCDecaux, the outdoor advertising company, holds exclusive advertising rights for Kempegowda International Airport Bengaluru

by exchange4media Staff
Published - Aug 21, 2019 4:36 PM Updated: Aug 21, 2019 6:21 PM
KIAB

OTT promotions at the airport have been quite popular lately and thus many OTT brands have landed at Kempegowda International Airport Bengaluru (KIAB) to broadcast hit web series and movies that recently went live on various OTT apps.

JCDecaux, the outdoor advertising company, holds exclusive advertising rights for Kempegowda International Airport Bengaluru.

Sacred Games and its promotions have been live at the immaculate media assets at the airport. Advertising on the newly installed LED Screen, digital MUPIs, suspended screens network spread across the departure and arrival at the airport. Netflix also broadcasted the start of the new season of ‘Stranger Things’. Along with this science fiction series, the media-service provider also promoted their new show ‘Typewriter’ on JCDecaux assets for enhanced visibility and exposure.

Amazon Prime’s ‘Comicstaan’, which gained immense popularity in its first season, is here on KIAB to advertise the new season of the show. The strategically located JCDecaux media at the airport serves the brand’s requirement of impeccable targeting, which brings these channels repeatedly for touting their new shows every now and then.

Many other OTT channels such as Hotstar, Eros Now, MX Player and Zee 5 have also been active in advertising their original series at Bengaluru airport.

“The time spent at the airport terminal gives travellers the space to explore and engage in their leisure time. While many like to shop, there is an audience in today’s time that likes to binge watch their preferred shows online during their free time. Using this as an excellent opportunity, OTT brands have a keen interest in airport advertising to garner maximum viewership and add value to a subscriber’s entertainment,” says, Raheel Amjad, Deputy MD, JCDecaux India.

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